With Which of These Marketing Predictions Do You Agree?
2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to decide which ones have merit and which do not. According to Janice Chou in a recent Forbes article, “content marketing continues to…
Read More4 Effective Tools for Breaking into Real Estate
The diploma’s in your hand. You’re smiling for pictures and savoring the moment of triumph. You did it; college is over—but now it’s time to find a job. That’s the tricky, existentially dreadful part. You’re just starting out, with fewer funds than you might like, loans and bills, and no connections or cred to your…
Read MoreFeeling Paranoid? Keep Your Information on Lock This Year
Woohoo! It’s payday! You’ve worked tirelessly these past two weeks, so the much-anticipated “ping” of your hard-earned cash hitting your bank account couldn’t come soon enough. But… the direct deposit never comes. You rack your brain—and your email—for any logical explanation, but come up short. And then you see it. An email from who you thought was…
Read More5 Top Manufacturing Trends to Expect in 2019
Innovations such as drones, 3D printing, artificial intelligence (AI), and the Internet of Things (IoT) have been steadily maturing along their own trajectories. Insiders, pundits, and surveyed companies say that in 2019, these trends will continue their recent convergence into a tapestry of industrial tools that’s greater than the sum of its parts. The manufacturing…
Read MoreMeasure Your Twitter Campaigns with Conversion Tracking
Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without it, digital marketers would be spending money blindly and probably losing their jobs in the…
Read MoreCan a “Good-Hearted” Entrepreneur Succeed in Business?
People argue over whether an entrepreneur with a sense of fairness, a desire for collegiality, a want to share the profits can succeed in the long run within a business world full of lions and tigers that eat timid entrepreneurs for lunch. Does a “good heart” diminish the chances of success? First, let’s separate the…
Read MoreHow to Market Research Like a Pro
Researching your particular market for the latest insights into what consumers want is a vital aspect of any contemporary business’s success, but many of today’s professionals are struggling to really tackle market research like a pro. While we’re often told that third-party outsourcing is the simplest and most effective way to research our markets, for…
Read MoreWhy Business Travelers Use VPNs for Security
Developments in technology are making it easier than ever before for people to live their lives on the move. No longer confined to the office, an increasing number of professionals are choosing to switch to the life of the digital nomad—working as they travel, with complete flexibility on location and balance struck between work and…
Read MoreSales, You Have to Do the Whole Job, All the Time
We—or rather my wife—had an incident the other day. We have a housekeeper that comes into our house once a week. Recently, our housekeeper told my wife, “I really don’t like what I have to do here. You have too many bathrooms, I only want to clean one—or I’d love not to clean any. I…
Read MoreWhat the New Tax Law Could Mean for Your Earnings
Signed into law last December (2017), the new Tax Cuts and Jobs Act made wholesale changes to the tax code. While you may be aware of many of these changes, you may not realize the full impact the law will have on your paycheck stub if you are employed, or on your income if you…
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