5 Keys to Starting a New Venture in Your Local Town
From the advice I hear these days, if you want to be a successful entrepreneur, you need to be in Silicon Valley, Boston, New York, or one of the few other financial hubs around the world. What does that mean for the rest of us, who reside or grew up in the thousands of small…
Read More3 Most Successful Ways to Use Coupons
This year, coupon redemption is expected to balloon to 31 billion. Compare that to the 16 billion coupons redeemed in 2014 and you’ll notice how customers’ interest in deals and offers has only grown. Future predictions indicate that by 2022, coupon redemption will rise further to $91 billion. While last year, customers saved a good…
Read More6 Mistakes to Avoid as a First-Time Franchisee
You finally found the golden franchise opportunity right for you. It’s exhilarating, especially since you spent so much time looking for the perfect fit. There’s so much to look forward to. But be forewarned not to let the excitement of owning a business blind you from the reality of it all. Launching a franchise requires…
Read MoreHolistic Security: The Most Effective Strategy for SMBs
The fight against cybercrime is constant—as soon as new security measures are established, hackers are working to counteract them. Whenever a new tool or update is released, it introduces other vulnerabilities that could potentially be exploited. In addition, with attacks costing small businesses an average of $34,000, and as many as 60% having to close…
Read More7 Trends to Watch When Designing a Brochure
When marketing a company, business owners often think they can do everything online. They soon realize, usually at an event, that they need some type of brochure to give to people. Potential customers like to have a takeaway that they can scan at their leisure. That’s why graphic designers continue to be needed for print…
Read MoreHow Emerest Uses Texting to Organize Employee Work Schedules
The other day I had the opportunity to sit down and speak with Isaac. He runs Emerest Health of Connecticut, a home care agency. Emerest, is a home care agency with headquarters in New York and registered offices in other states that they are licensed to service. Isaac told me about his business… “We do…
Read MoreLegalese in Leases: 10 Terms You Need to Know as a Franchisee
If you are purchasing a brick-and-mortar franchise for the first time and have never laid eyes on a commercial lease, the combination of the terminology, fine print and sheer magnitude of the commitment can be daunting. Even those who are familiar with commercial leases—whether from a previous franchise or prior involvement in real estate—show visible…
Read MoreYes, You Can Easily Incorporate Psychology and Neuroscience to Grow Your Business
The focus of increasing sales and profit has included a combination of centuries-old advice and customer psychology. There’s nothing wrong with maintaining a positive image and making customers feel valued. However, it takes a deeper level of understanding of how to interact with customers on a mental level. Here are some concepts that all businesses…
Read MoreThe Future of AI in the Workplace
The use of artificial intelligence (AI) is spreading like wildfire. Not because it’s state-of-the-art technology, but because it comes with plenty of valuable benefits. Adopting AI goes far beyond following a trend that boosts your business for a while before a new trend comes along. AI is here to stay, and it’s only going to…
Read MoreWhat Local Businesses Can Learn Through Google Algorithm Updates
For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely.…
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