Know How to Leverage Email Segmentation? Here Are 4 Ways
Email is sometimes viewed as a necessary evil in an office environment. While it’s a valuable tool to communicate between team members and clients, most people are not excited to check their inbox. You probably have more than a few spam emails sitting in your inbox right now! The attitude around receiving mail is a…
Read MoreThe Flipside of Hustle Culture
Platitudes like “Thank God It’s Monday” have been stressing the younger generation’s emphasis on so-called hustle culture. While some upstart tech companies like WeWork have implored their staffers to do what they love, in reality many people working at these places have simply convinced themselves that they should go through life pretending to love work.…
Read MoreEveryone Needs to Manage Their Mantra or Move On
Ever stand with someone you’ve never met when at a party, a trade show or just meet someone in the hallway? We all have. And then that person opens his or her mouth and spends a boring two minutes describing their business to you? Leaving you wondering how much of that you got and how…
Read MoreCould Small-Town USA Be the Future of the Manufacturing Industry?
There’s a scene in the 1971 film Willy Wonka and the Chocolate Factorywhere the title character shows off his “revolutionary, nonpollutionary, mechanical wonder” in action. Willy Wonka, with a twinkle in his eye, pushes a single button, and the entire machine whirs to life, mixing and milling and drilling. After a few seconds of constrained chaos, out pops a flawless,…
Read MoreStart a Profitable SEO Business with an At-Home Training Course
Are you interested in knowing how to improve your online traffic and get higher ranks for keywords, which will generate more revenue and sales for your web site? You can learn SEO and become an SEO expert by taking a proper SEO training course to start your own SEO agency at home. Having an SEO…
Read MoreHow to Handle Outstanding Invoices
If you own a business, it’s likely you’ve encountered a customer or client who’s late in making a payment for goods or services you provided. Late payments can sometimes drag on for months or even years. Clearly, you don’t make money if you don’t get paid. So, it’s important that you follow up. But what’s…
Read MoreWhat Costs Are Involved When Selling Your Business?
When planning to sell your business, it’s essential to understand that you will inevitably face certain expenses once the sale process gets under way. And it’s only by factoring in these additional costs that you can arrive at a true estimate of what your net profit from the exercise is likely to be. So, here’s…
Read MoreLeadership is Not About “Monitoring”
Too often when I speak to sales managers, they focus on “monitoring” their sales people. They constantly focus on: Where they are on MTD, QTD, YTD numbers? Do their pipelines have the right volume/velocity of opportunities? Are the sales people hitting their goals on prospecting calls, customer meetings, and so forth? Are they keeping CRM…
Read MoreMoney Talks: How to Save Cash with a Hosted Communications Network
Slick, efficient communication is vital at various tiers of a business—and small businesses are no exception, especially when they are reaching out to potential new customers. All the same, you might currently rely on a traditional, onsite PBX unit for your company’s phone system. While this system might not seem “broken” to you, there are…
Read More4 Must-Have Competencies for SME Marketers
Small business marketers are very different from their colleagues who work in large companies. The former often work alone or at most with one or two colleagues and are responsible for the marketing framework in which they work. The latter are integrated into teams based on specific expertise and work within an imposed marketing framework…
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