“Nail It Then Scale It”: The New Mantra for Startups
I see more and more entrepreneurs who seem to have everything going for them—vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Steve Blank and Eric Ries, called “nail it then…
Read More5 Powerful Ways YouTube Advertising Will Improve ROI
Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the world. It has over 1 billion active users, 50 million of which upload videos every day. People ages 18–34 watch…
Read MoreEffective Guide for Spotting a Bad Project Manager
Good project managers can make a world of difference in a business. Projects will run smoothly, teams will work together effectively, and productivity will improve as time moves on. The problem is not all project managers are good; some of these people are just bad at their jobs. These individuals may cause more chaos than…
Read MoreWhy I Refuse to Read Your Digital Content
Do you ever wonder whether your audiences read your digital content? The content for which you painstakingly brainstorm, research, write, and edit? Sure, you can track email open and click-through rates, unique and returning website visitors, session duration, bounce rates, and other metrics. But do your audiences really read it? One way to find out is…
Read MoreHow to Create & Analyze a Small Business Budget
So, your sales are rising, you paid off an SBA loan, and you just hired your first employee. Everything’s going swimmingly with your small business. Or so it seems anyway. How can you tell for sure? One way to gauge your success is to craft a budget that acts both as guardrails and yardsticks for your…
Read More4 Strategic Ways to Increase Your Business Revenue
One of the primary goals of running a business is to bring in more money. Realistically speaking, it is easier said than done since more than fifty percent of small to medium-sized businesses do not make it past the first twenty-four months, because of cutthroat competition in various industries. Profit is your number one indicator…
Read MoreSales: Science or Art?
Recently, I read an article about sales being more science than art. Perhaps I was a little unfair in my comments, but the author’s premises were flawed. I think we want to see sales being more like science because of what we perceive as the predictability and certainty that seems to exist in science. We…
Read MoreShould a Leader Support Constant Change?
The worrying that always precedes a change When a new CEO or manager is hired into a company, for a while lots of energy flows from the top and new ideas seem to be generated daily. It is one reason not to fear the unknown when upper level management long in place turns over, often…
Read MoreHow to Reduce Your Business Costs
Last year saw business confidence plummet in the UK, against the backdrop of Brexit and sustained economic decline. SMEs in the UK were hit particularly hard, with confidence amongst these ventures down by 20% in relation to 2017. As business confidence dwindles, firms are likely to adopt an increasingly conservative approach that focuses primarily on…
Read MoreHow Do You Increase Your Site’s Rankings in Search Engines?
As a business owner, establishing a website is probably one of the first moves you made. But what good is a website if nobody’s able to find it? The main discovery tool people use to find new websites and important content is search engines—especially Google. And they tend to use search engines as simply as…
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