A 6% Reorder Rate from ONE Text Message!
The Newest Coffee Delivery Technology – It’s CRAZY… I just came across this crazy news story about a MAJOR brand using texting to get customers to order more! Check it out… Illy, the famed Italian coffee company, started this last December communicating with customers via text message! What they did is dead simple. The company…
Read MoreHow to Keep Good Employees: Pay and Development Trump Benefits
It’s no secret that replacing an employee is expensive. A 2019 retention report by the Work Institute found that conservatively, employers can expect to lose around $15,000 with the departure of an employee. In 2018, nationwide turnover costs were an estimated $617 billion, and that’s not accounting for the (very necessary) costs associated with training…
Read MoreHow to Get Inbound Marketing Right on Instagram
A typical social media marketing campaign works like this—you spend weeks, or even months creating valuable content on your account. At the same time, you start following users in your niche, engaging with them and capturing enough attention for them to follow you back. Sometimes, if you have the budget, you may also consider bypassing…
Read MoreCoaching Has a Shelf Life
We are most effective in coaching when we are focused on an observable behavior. That is, “I observed you doing this…” “When this happens, you tend to do…” “What would happen if…” Observable behaviors critical to effective coaching. They provide the context for the conversation. But observable behaviors have a shelf life, or use by…
Read MoreThe Best Things About Your Company Board
For weeks, we’ve highlighted both good and bad things about boards of directors for your company (or non-profit.) This week, let’s focus upon number one—aside from the requirements of boards to protect the company itself (not the shareholders.) Normal functions of boards Boards of directors fulfill numerous important functions, both legal and structural. Boards provide…
Read MoreCommunity Building
Most recently, we looked at the idea that content marketing efforts often stop short of actually building a community and by doing so, brands miss out on the incredible benefits of that strategy. The phrase “build a community” is nebulous so I wanted to give you a concrete example to spark ideas as you look…
Read More7 Common Causes of Failure to Communicate in Business
Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can be learned, and the barriers to…
Read MoreGoogle Ends Radius Service Area in GMB
Service radius is out, listing individual locations is in. Google has finally pulled the plug on the service based business radius in GMB (Google my Business). This began earlier in the year, but the company has finished the job this month, removing the old feature from the final accounts. What has changed If you set…
Read MoreThink PMI is TMI? Here’s Why 3D Models Need Product Manufacturing Information
Although it’s fascinating to check out a napkin sketch by a famous architect—the germ of an idea that grows into a monumental project—you wouldn’t expect that sketch to serve as the actual plan to build it. But that’s what product manufacturers face too often when receiving information about what a client wants them to create. But there is a…
Read MoreKeeping the Office Safe: 5 Ways to Create a Disaster Preparedness Plan
Human resource professionals can ensure the safety of employees by making sure that everyone is aware of what to do should an emergency occur. Global warming and climate change have contributed to unfathomable natural disasters. Consequently, an emergency could strike at anytime and anywhere. Organizational leaders must develop emergency preparedness plans to prepare for when…
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