Don’t Overlook These 3 Things to Successfully Launch a Small Business Referral and Affiliate Program
If your small business is looking for ways to grow organically, starting a referral program is a great way to accelerate the momentum you already have with your best customers. It’s a win-win for you and your customers. You get a new source of quality leads; your customers get a financial reward. Nexa recently launched…
Read MoreImagine What Endless Referrals Could Mean for Your Business!
Actually, you can do more than imagine. This is the first in a series of brief videos titled, “Endless Referrals Action Tips.” In Tip #1 we look at the biggest challenge for practically anyone and everyone in sales. What’s the answer to this challenge? I’ll bet you can guess. Enjoy the video and stay tuned…
Read MoreWhat About the Forecast?
Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never be perfectly accurate. Even the dictionary calls it a prediction or an estimate. Yet we waste a lot of time…
Read More4 Reasons Why a Financial Advisor Can Help Your Business
Financial advisors aren’t just for personal finance; they can also help your business be more successful. While many businesses manage to meet their goals without input from a financial advisor, seeking their advice can help you during special circumstances. They can even make your day-to-day operations more profitable. Here are four reasons why a financial…
Read More5 Top Ways to Secure Your Business Data
No matter how small or big a business is, there is always that confidential information that all companies want to secure. It could be financial records, internal documents, or any other documents with sensitive data. Laws regarding document security can differ across industries. Here are a few ways to secure confidential data. 1. Internal Policies…
Read More10 Ways to Trample and Smother Business Innovation
Success in any business these days requires a constant flow of new and innovative solutions, to keep up with changes in the market, competition, and to attract new customers. Yet in my role as a small business advisor, I still see a singular focus on achieving repeatable processes and “cookie-cutter” manufacturing. I don’t believe these…
Read MoreTake a Stand
My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge? It had nothing to do with my hair and everything to do with my heart. More than ten years ago, Dove’s agency…
Read MoreThis is Why Behavior Analytics Are So Important to Your Small Business
Behavior analytics helps you to understand how people react and take action when using digital products like online games, web and mobile applications, e-commerce sites, and the Internet of Things. These types of analytics are interesting marketing awareness tools that give insight into how users respond to certain online platforms. This raw data is aggregated…
Read More4 Underlying Ways to Revive the Lost Art of Relationship-Building with Customers
Technology has provided businesses with unprecedented advances. But even in this digital age, personal relationships are critical to building trust and loyalty with customers. Despite all the tech advancements, the disruptive force happening in business today is relationship building. Emphasizing the customer satisfaction component of business will only become more advantageous, given that by 2025, AI…
Read MoreHow Your Local Business Lands in Google’s Map Box
With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet, local businesses need to embrace local SEO. Even if you can’t compete with the big brands and their huge marketing budgets, you can use local SEO to level the playing…
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