Should Your Franchise Be on Social Media?
Social media has evolved. It’s no longer just a tool for connecting with old friends or sharing vacation photos. More than ever, social media allows customers to interact with businesses—and for businesses to interact right back! Many brands have corporate accounts on various social media platforms, but that gets a little complicated for brands that…
Read More9 Critical Elements of a Business Plan Every Aspiring Entrepreneur Should Understand Now
So, you have an awesome idea for a business. You know exactly what products and services you want to provide consumers in your target markets. Moreover, you are confident and ready to be your own boss. What next? Well, whether you’re planning to open a donut shop, beauty supply store, or serve the best homemade…
Read MoreThe 6 Easiest Marketing Tools for Beginners
When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different need, whether it’s scheduling your social media posts, generating content, or managing your website. But even if you have a good spectrum of tools, it…
Read MoreHow I Improved the Memorability of My Brand with This Simple Change
Brand… What does this word mean to you? A brand is recognizable. Memorable. Trustworthy. Brands penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns. As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy.…
Read MoreUnderstanding Payroll Frequency: The Enigma Decoded
A year can be divided in multiple ways: 52 weeks, 365 days, or 12 months. This means there are different payroll schedules that a business owner can follow—weekly, bi-weekly, semi-monthly, or a combination of a few. How do you know which payroll frequency is the most optimal for your business? While there are a few factors…
Read MoreWhy Your Business Needs Lead Management Software
Leads are the lifeline of any business. However, when leads are coming from multiple sources, businesses may find it difficult to manage them. This is where lead management software comes in. Lead management, also referred to as contact acquisition management is the tracking and management of prospective customers of your business. Lead management can be…
Read More4 Pros of Hiring a Bookkeeper Instead of Managing It Yourself
Small businesses—no matter what you’re selling—all have one thing in common. Bookkeeping. Scrambling to organize every receipt, log every mile driven, tracking each expense, and feverishly downed cups of coffee as you meet with a client. At the end of each quarter, it’s time to figure out exactly what you owe in taxes—what you made,…
Read MoreThe Millennial Workforce is Reshaping Healthcare
Traditionally speaking, and since the 1940s, American employees held the general expectation of receiving health care through employment. These expectations are quickly fading as younger generations are remodeling the job market and the way we work. The increasing stability of the gig economy has also influenced the shift in the job economy. Because of this,…
Read MoreHow a Fitness Instructor Uses Texting
How would you use SMS Messaging in the fitness arena? Everyone needs exercise, right? Right! This is nothing new, doctors have been saying it for years and now it is even trending. Well, Ana Ferris, owner of Baila Comigo Dance Fitness Studio, has found a way to get paid to exercise. Ana found a way…
Read MoreHow to Make Sure Your Small Business Keeps Growing
Growing a business is a phenomenal feeling. Some even compare it to watching your offspring mature right before your eyes. There may be a time when the growth of your business begins slowing down, or even stall completely. It doesn’t hurt to ask for help from outside sources about overcoming these growth hurdles. There are…
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