6 Ways Aspiring Business Owners Can Leverage Market Research and Competitive Analysis
(Photo by William Iven on Unsplash) So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry this out? Read on! There are many ways to conduct the kind of market research and competitive analysis that’s necessary…
Read More5 Excellent Reasons to Start a Business During a Down Economy
When our economy takes a turn for the worse it means a very uneasy feeling for both the country and the people living within it. Inflation goes through the roof, companies lock their doors, unemployment of course skyrockets, and an overall general uncertainty hits both investors and consumers. Needless to say, everyone is hit in…
Read MoreThe Basics: All You Need To Know About Running a Small Business
Owning a small business is one of the most rewarding and challenging things you can do. You’re responsible for your success and get to focus on doing things your way. Though it’s ultimately up to you, there are a few things you’ll need to do to make sure your company can be as successful as…
Read MoreWatch the World Change
Now that we’re a few months into the new year, I hope that you have more than begun to sketch out your plans for 2020 and beyond. As you push into 2020 and map out your plan for 2021, it’s a good time to channel your inner marketer and lean on your curiosity and imagination.…
Read MoreCoronavirus: How is It Disrupting Your Industry?
If you’ve watched the news at all in 2020, you’re probably at least a little concerned about the coronavirus. The first case of the virus was in Wuhan, China. Since then, it’s spread to many countries, including the United States. Photo by Macau Photo Agency on Unsplash For most people, the main thing they’re concerned about is catching…
Read MoreYes, Cold Outreach Can Promote Your Business App. Here Are 6 Steps.
Thought building an app was hard enough? Wait till you get around to marketing your app and finding users. A lot of mobile app businesses opt for a “hope and pray” approach when it comes to marketing their apps. Their inbound users come from organic searches made on the respective app stores. But to even…
Read More10 Timeless First Principles Of A Prosperous Business
In this world of constant change, new technologies, and a thousand cultures, it’s evident and somehow comforting to me that the basic rules for business prosperity really haven’t changed in the last hundred years. Business success is still more about the people than the technology or idea involved. As an angel investor and a mentor…
Read MoreThese Are the Accounting & Bookkeeping Facebook Groups You Should Know
You want to learn more about taking your practice online. You’re looking for tips on using cloud-based tools and decoding the ever-growing ecosystem of fintech applications. Or, maybe you just want to connect with your fellow humans — your accounting and bookkeeping peers. Even if you’re not a social butterfly or networking master, believe it…
Read More5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check…
Read MoreRelocating Your Office: Moving Is Not Easy
If you are a seasoned mover that has moved homes more times than you can count, you may think relocating your office will be easy. While it is true that an office move presents many of the same tasks as a home move, it is important to note that it also comes with a few…
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