This is One Important Reason to Communicate With Your Customers
It shouldn’t take a study or report to emphasize the importance of customer communication. It’s one of those duh things to do. After all, you can’t succeed without customers. Yet, lack of communication is rampant, whether in the B2C, B2B, or nonprofit sectors. My recent experience is a case in point. My side-by-side refrigerator-freezer broke down leaving…
Read More4 Simple Ways to Be Successful on Instagram
Instagram is one of those social media channels, where organic reach is still alive. In fact, Planable’s research says that Instagram has one of the highest engagements compared to all other channels. Instagram gives you approximately 10 times as much engagement as Facebook. However, great organic reach means zilch if you’re not primed to take…
Read MoreFeel Like You’re Down to Your Last Customer? Try This.
What would you do if you were down to your last customer? Maybe you’ve been losing customers, either to a competitor or to a general economic downturn. Or maybe you’re just starting and only have one customer. Either way, what are you doing to create a powerful customer experience and keep that customer? And on…
Read More3 Small Business Lessons I Learned as a Private School Administrator
When people think of a small business, it’s usually a Main Street-style shop—a florist, a hair salon, a restaurant. On a bigger scale, it could be a local marketing firm, a graphic design agency, or a family-run insurance company. But running a private school is actually just like running a small business, except every day…
Read MoreFirst-Party Data Marketing: 3 Powerful Use Cases
Marketing has undergone a dramatic shift in its approach and implementation. Gone are the days when it was solely based on assumptions or speculations. Now, marketing is based on reliable and authentic customer data, which is now central to any successful marketing approach. A data-driven marketing approach enables you to effectively target, attract and convert…
Read More4 Effective Marketing Strategies for Any Startup
Marketing is a vital aspect of any business, and for startups, it could mean the difference between a good idea and a flourishing business. You must get your product and what value it offers out there if you want people to know about your brand and for them to actually buy your product. If you’re…
Read MoreAvoid These 5 Social Media Fails When Facing Trouble
I covered this not 6 months ago but feel that the situation each and every one of us finds ourselves in today, calls for us to revisit social media and the way it has changed the way we learn about, share and react to big events – good or bad. We rush to it to…
Read More4 Ways To Boost Employee Experience with Employee Feedback
Collecting employee feedback is crucial for the growth of any organization as employees are the biggest asset of every organization. Knowing that their feedback is taken into serious consideration makes employees feel valued. On the flip side, receiving constructive feedback also helps decrease employee turnover rates. Here are 4 useful methods for gathering employee feedback:…
Read MoreHow to Be More Effective as a Self-Employed Marketer
The global economy has entered a phase of uncertainty and one of the outcomes of this is that a lot of businesses are cutting down on their cash outflow. Advertising expenses have been significantly cut down across industries. Many businesses have cut down their staff count too and are renegotiating their retainers with agencies that…
Read MoreCash control during these strange times
These are indeed strange times, especially if you haven’t lived through 2000-2002 and 2007-2008 recessions and difficulty in finding money from banks and investors. The simple economic truth Here is a simple economic truth. Fixed overhead continues to eat into your cash month after month. It doesn’t differentiate facile, efficient businesses from slow, disorganized, quality-challenged…
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