Hiring of Dedicated Front-End Developers is Ramping Up

As the modern-day consumer is spoiled for choices, businesses are battling it out to gain recognition and enhance brand perception. In an attempt to woo a wider audience, companies are now adopting a holistic customer-centric approach. Consequently, there has been an increased demand for front-end developers to bridge the gap between developers and designers. Focusing…

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How Do You Keep a Remote Team Motivated?

As a team leader, one of your main tasks is to ensure your team members are motivated. There will be a drop in productivity without motivation, and the team will not be happy in their work. However, if you have to deal with remote teams more and more, you may need to change the motivation…

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Making Letterbox Marketing Relevant Again

We all know and subscribed to the benefits of digital marketing a long time ago. Carefully targeted email marketing campaigns were able to reach more customers, more effectively, and for less money than mailshots or leaflet drops, and that’s without even looking at social channels. Nowadays, inboxes can be exposed to hundreds of emails per…

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Helpful Tips for Any Small Business to Prepare for ASC 606

On December 15, 2018, all small businesses were instructed to implement Accounting Standard Codification to file their 2019 income taxes. This change requires some preparation because it completely revamps the current revenue reporting guidelines. The new standards are used for accounting revenue from customer contracts across all industries. However, it does not apply to financial…

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Latest Podcasting Trends of 2020

Podcasting is not new to us, but this industry has started flourishing in recent months. Data says that only a portion as small as 22% of Americans were aware of podcasts. However, by 2020, 70-75% of US adults use this medium. The reason behind podcasts being so popular is that they are easy to consume…

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7 Excellent Reminders to Use a Password Keeper

Are you using a password keeper to keep passwords safe and secure from hackers? No? Lucky for you, we’ve got seven reminders why you should be using a password keeper for all of your passwords. Incorrect storage of your passwords can compromise one or all of your accounts if the document or device your passwords…

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How Diverse is Your Marketing Communications Program?

Western nations are growing more diverse than ever. And the definition of diversity has expanded and evolved as well. It now includes many factors including age, cultural background, disability, gender, linguistic differences, race, religion, sexual orientation, and socio-economic status. Here are the most recent U.S. data I uncovered: Age/Generation Gen-Z has overtaken Millennials by nearly…

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10 Facts Employers Need to Know About Payroll Tax Incentives

Recent Covid-19 legislation creates new payroll tax incentives for employers, which fall into two main categories: Payroll Credits and Tax Deferral.  All these relief measures were established by the Families First Coronavirus Response Act (Families First Act), enacted March 18, 2020 and the Coronavirus Aid, Relief, and Economic Security (CARES) Act, enacted March 27, 2020.…

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10 Types of Insurance for Today’s Business Owners

Running a successful business requires you to invest valuable resources into its launch and growth. However, the time and money you’ve poured into it can be lost at any time due to unexpected circumstances. You could be sued for negligence. An employee could get injured at work. Your storefront could be destroyed by a natural…

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The Ultimate Guide To Webinars

Webinars are an effective tool for marketing, education and staying connected. Effective, engaging, personal they allow you to deliver great content to your audience and have been rated second in effectiveness only to in-person events. What Is A Webinar Webinars or ‘web seminars’ are video presentations, workshops or lectures that are hosted online. These online…

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