14 Black Financial Experts You Should Start Following Today
When it comes to personal finance advice, it can often feel difficult to find information that is relevant to the Black experience. Black Americans often face financial hurdles such as pay inequality, predatory lending and hiring discrimination, all of which have contributed to a racial wealth gap. “People are working hard, but if every part…
Read MoreEconomics 101: If Water Flows Downhill, Then Why Fight It?
You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through early adopters through mass market. How money flows through the system Money flows to the cheapest effective solution to a…
Read More5 Things to Consider When Developing Your Personal Brand
Are you tired of reading the same old generic twaddle about personal branding. Are you sick of people breaking down the most obvious nonsense you have ever read, and then presenting it like it will help you build a brand? If you are, then you may like this subversive bit of text because it cuts…
Read MoreHere’s What the Latest Studies Show About COVID Marketing
If your smaller business or nonprofit is struggling during the pandemic, you can’t stop marketing to save money. That would make things worse. Now is the time to target your marketing tactics on the most viable audiences and narrow your marketing mix to the most effective and affordable channels. And only you can determine what…
Read MoreDoes Your Website Still Matter in the Age of Voice Search?
Of course, your website matters. But voice search changes the reasons why A website primed for voice searches will rank higher than those that have not yet been optimized to embrace the of importance of voice search in 2020 and beyond. Why Must a Website Rank for Voice Search? That’s where we’re headed, that’s why.…
Read More5 Ways Boosting Workplace Safety Can Increase Productivity
Health and safety has undoubtedly become essential for businesses across every industry in recent years. And while strong health and safety measures have brought fantastic improvements to a number of areas, there are some who believe that this emphasis on workplace safety is not a universal positive. One of the issues raised is productivity. It…
Read MoreThe Ultimate Remote Work Survival Guide For Businesses
Remote working is becoming the new normal for companies around the world, with 57% of companies certain that it’s here for the long-term. But while looking to the future is one thing, putting in place an actionable plan for it is another. Managing a remote team presents a number of challenges to businesses. How do…
Read More4 Immediate Ways to Get Your Business Out of Debt
If you have recently started a business – or run into some unexpected trouble – then you may have some debt. This is a normal part of running a business; there will be good times, but you will also see your fair share of difficulties. But, if your debt is starting to get out of…
Read MoreIs SEO the Best Way of Marketing Your Business For Free?
Money is the big mover. Back in the bad old days when SEO (Search Engine Optimization) was all about getting hundreds of links and writing pages after pages of inane text just to get your web page ranked, there were websites with money. Those with money paid for the most content, the most links, the…
Read MoreWhat Businesses Need to Know About Travel Insurance After the Pandemic
Traveling is riskier than ever, and so businesses and workers are turning to travel insurance to attempt to cover the cost. But while travel insurance has seemingly become more important, some travelers are shocked to discover that their insurance will not cover expected expenses, particularly anything related to COVID-19. The New York Times in June…
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