What is Dwell Time and Why It’s Important for Every Business
Dwell time is simply the amount of time visitors stay on any web page on a website. Obviously, the longer a visitor stays on a particular page the better, because they are then much more likely to convert to a customer. Dwell Time is measured in minutes and seconds as an average time for a…
Read MoreBehavioral Design’s Impact on Your Small Business
In design, there are many subcategories that specific how a website or other medium looks and behaves. Behavioral design puts the user’s experience (UX) at the forefront of the work and ensures the customer takes the actions the business owner wants. You can move something through the buyer’s journey much more easily when you understand…
Read MoreHow SMEs Can Help Employees Save for Retirement
Small and Medium Sized Businesses (SMEs) are major employers. While large corporations are more likely to make the headlines for their employment practice, SMEs actually employ a higher percentage of the workforce. Many people associate working for an SME with a better working environment and less stress – but there can also be downsides. For…
Read MoreThe History Of Payday Loans: Where Did They Come From?
Payday loans are common in this day and age, but where exactly did they come from? The history of payday loans goes back hundreds of years and are far different to how they originally were. Originating in the 5th century, payday loans have evolved over hundreds of years to become what they are today. Only…
Read MoreWhat is a Softphone & How Does it Work?
When reaching out to a business’s help desk, you might have encountered the term ‘softphone.’ For starters, you might be asking yourself questions such as, “what is a softphone?” “What does a softphone do?” or “How is it different from traditional phone services?” If you find yourself getting bogged by these questions, then you’re in…
Read MoreHow to Position Your Business as an Industry Expert
Consumers will always go with the businesses that are considered to be market leaders and experts in the industry. So, how can you position your business as an industry expert? It can be tough, especially in competitive fields, but there are actually a handful of effective ways to achieve this and combining a few of…
Read More6 Ways to Get More From Your Marketing Budget During COVID-19
Time is money. That has been well documented for many years. But in the time of COVID-19, money carries a lot more weight. A lot of companies are slashing their budgets to the bone, which makes sense given the economic climate of this post pandemic world. But, when it comes to your marketing strategy, freezing…
Read MoreHow To Fix A Failing Business
How can you fix your stalled or failing business when investors are not investing in your safe note financing? At least 90% of business startups fail within the first few years. Making it through the five-year mark is no guarantee of survival either. Even a $50B company, with decades in operation, can face failure faster…
Read MoreWhat Parts of Your Online Presence Should You Work On Most?
https://unsplash.com/photos/hBuwVLcYTnA Your online presence can have a huge impact on whether your business moves up or down, all dependent on your digital footprint. You can only do so much on your own, however, while digital agencies offer a whole range of digital services to make your business a great success online. Typically, they offer a…
Read MoreTracking Consumer Behavior is Key for Small Businesses
Image source: unsplash.com Tracking consumer behavior is an important marketing component for any business. It allows you to take a closer look at your customer’s motivations. These are usually what impact their buying decisions. This gives you valuable insight into your own business. It can also provide essential techniques to drive business growth. This article…
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