The 10 Commandments of Twitter
What are some fundamental principles that you should embrace if you want Twitter to work for you? Twitter’s sometimes chaotic nature does make managing the torrent of tweets seem like herding cats.
Read More 8 Tips to Franchise Your Small Business
If you have a small business that can be easily replicated, then franchising may be one of the best ways to expand it at a fast pace. And if you tackle it the right way, you can certainly pump up your profitability.
Read More 3 Key Questions to Ask Before Hiring for Your Startup
One of the hardest but most exciting things about being a young entrepreneur, first-time business owner, or even a startup manager is the hiring process. But there are a few things you have to think about before green-lighting a new startup employee, especially in the earliest stages of starting up.
Read More Role Models
In order to be a great leader, you have got to be a great role model. Managers often forget that their staff watches their behavior and uses it to guide their own reactions. So what characteristics should the role model of a business—or a non-profit, for that matter—have?
Read More 2 Steps to Produce Leads from Your Online Marketing
Let’s stop here and discuss the purpose of advertising and marketing your small business, which is: to produce leads. Leads are phone calls and emails from potential customers. Your job is to turn some of these incoming leads into customers.
Read More Looking for the Light Bulb
Coming up with blog topics can be stressful even for experienced writers, and is especially hard for small business owners who are focused on other tasks. Many are afraid to start blogs because they worry they won’t be able to come up with enough topics. Even experts in their industry who have enough knowledge to write a book sometimes share these fears. Three simple methods can help any blog writer find that light bulb idea that helps them create value-added content for their readers.
Read More Do You Feel Pulled in Multiple Marketing Directions?
Marketing has embraced every new channel and technology that it changes at the speed of light. And with those changes come specialists who claim that theirs is the best on the block for your small business or nonprofit organization.
Read More Deal Value or Buyer Value?
Focusing on deal value colors our strategies and focus. However subtly, everything becomes “what we get from the deal.” But we get nothing unless the buyer gets superior value from our solution and chooses it. So deal value is meaningless unless we understand buyer value.
Read More 3 Key Startup Jobs to Outsource
If you’re running an early-stage startup, chances are there are some knowledge gaps in your core team. You may be strong on the technical side or a product whiz, but what about financial strategy, administration, HR? Are you prepared to manage the day-to-day of your startup, from recruiting new talent to bookkeeping to financial planning?
Read More 4 Reasons Why Being a Mompreneur Is Healthy for Both the Kids and the Business
Power to the mompreneurs indeed! Being both a parent and owner of a small business is not without its daily balancing act. As both a CEO and mom to two very active sons, I know all about the art of time management and taking care not to spread myself too thin with the activities I participate in. I love being a mompreneur and find it to be the gift that keeps on giving for both my children and the company.
Read More