8 Ways to Inspire Employee Behavior That You Can Implement Today

Leaders create the vision, set company goals, and develop strategies—but it is front line employees who execute the plan. They are the ones who carry out the daily tasks and initiatives that help make a leader’s vision become a reality. They are the ones who interact daily with the customers who are the life blood of any successful organization.
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Humanizing Your Customer Service

Customer service gives your company an opportunity to build a strong relationship with customers at a critical point. If they’re calling for help, then they’re likely frustrated. All too often, customers are greeted by “customer service robots.” Everyone’s familiar with this type of representative.
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Profit Is Not Cash

Each month, your profit and loss statement tells you whether you earned a profit or had a loss. It does not tell you how much cash you have. You must turn your profits into cash by collecting your receivables and paying the expenses incurred to produce those revenues.
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Interview with Business Owner Joe Fugere of Tutta Bella

In honor of small business month this May, we sat down with small business owner Joe Fugere of Tutta Bella, the first (and best) Neapolitan pizza chain in the Pacific Northwest, to document his experience running a business in America, how he’s growing under the current economic climate, and how he plans to be successful in the future.
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A 5-Step Beginner’s Guide to Video Marketing

Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started?  What is the first step to creating your own engaging video content, and how can you share your videos with the world?
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The Danger of Being Undercapitalized

It’s always exciting to think about the idea of having your own new start up. You hear about stories where entrepreneurs started with just $300 and a cardboard box and then turned their business into millions. In reality, having worked with many types of business owners, the first mistake made by most is simply not having enough capital or access to capital while growing your business.
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How to Beat the Competition with Boldness!

If you are bold enough to really position yourselves as leaders in your fields you can develop powerful relationships. Most companies simply follow the leader and their brands and brand images reflect this. These are short lived differentiators developed with little thought but appreciated by competitors who appreciate how bold branding can really benefit them.
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Contractors Must Really Be Independent

How many of us have “hired” independent contractors over the years, a bit worried over the gray area between employee and contractor as defined by the IRS? I’ve experienced the results of a wrong decision, and the IRS and state agencies are not forgiving in their pursuit of penalties, interest, and (most damaging) assessing a company with both employer and employee taxes when reclassifying the person as an employee.
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