Stop Limiting Your Ability to Deliver Great Customer Service!
Marketing and customer service are the two thickest pillars of any real business, so having adequate means to fulfill both of these is paramount.
Read More 5 Ways to Brand Like the Fortune 500s
Branding can be daunting at the best of times. For small- to medium-size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like me, you’re constantly educating yourself on ways to fine-tune your brand.
Read More Incorrectly Pricing Your Product or Service
Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself.
Read More Protect Your Cash, Part 3
If you implement the policies that prevent the same person from handling all the cash and banking functions, plus review receivables, payables, and your financial statements regularly, you will have a better chance to catch anything questionable early on.
Read More Protect Your Cash, Part 2
In this second of three parts, here are more easy procedures to implement so that you protect your hard earned cash. The person who signs the checks is not the same person who balances the checkbook.
Read More Protect Your Cash, Part 1
There is no sense in doing the work if you’re not collecting the cash for the work you do. That, from a business standpoint, is one of the most important things to do. But once you get the cash in the door, you must make sure you protect that cash from employee theft and other mismanagement. There are some simple and very easy things that you should do to make sure that you protect your hard earned cash.
Read More Set a Customer Service Culture with Three Steps to Welcome
What pleases one customer may easily disturb another. But you’ve got to do something. So what should you do? Should your customer service culture be reserved and polite, or outgoing and friendly? Should you be fast and efficient, or personal and attentive? Should you initiate contact and offer immediate help, or wait discreetly until you are asked?
Read More Do You Understand Your Differentiation? Does Your Customer?
Over the past few weeks, I’ve written a number of posts about Value Propositions and Pricing. They’ve generated a lot of conversation in various venues. One of the things that’s struck me is the lack of discussion on differentiation.
Read More The Fairness Doctrine
Most emotional responses to decisions in business are generated not because the person making the response feels the decision was unwise, but rather unfair. So I’ve created the “Fairness Doctrine” as a stated element in the cultural fabric of businesses where I am involved.
Read More Manage Your Bottlenecks!
The definition of a bottleneck in your business is one that constricts the flow of work from one area to another in the flow of product or service through your organization. A bottleneck in your organization’s flow can happen, shift, or disappear quickly.
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