How to Mine Your Customer List for Sales Gold
As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.
Read More We Misunderstand Lean—But It Is So Important!
Lean has huge traction in about every part of organizations except for sales and marketing. But if you really understand Lean, it becomes compelling for sales and marketing, purely because of the clarity, focus, and simplicity it drives.
Read More Big Data, Little Data: A Customer Experience Opportunity Waiting to Happen
Big Data is a collection of data so large and complex it becomes difficult to process. However, many companies embrace a different concept of Big Data. While the collection of data is broad, based on a large amount of information and customer feedback, these companies are able to filter through it to understand general customer behavior and trends.
Read More Keeping Track of Sales
Being in business requires that you keep great accounting records both for the IRS and general financial management. An equally critical tool is a good sales tracking system that monitors your sales activities and makes sure potential sales are not lost in the hustle of each day.
Read More Your Brand Is Spreading Rumors About You Again!
To brand effectively you must say it, believe it and live it. Branding is all about controlling your perception on the street. You have the opportunity to define yourself; drop the ball and the marketplace will not be kind.
Read More Cold Calling Techniques?
Cold calling can involve phone calls to set appointments or cold call visits to prospects to have a sales meeting or set an appointment for a return visit. Also, in many industries it is common to send letters of introduction, brochures, catalogs, or other marketing materials before calling to set appointments or making direct sales calls.
Read More What Do Consumers Want From Brands?
Our marketplace is asking us to be much more than a seller of stuff. They’re expecting us to step up and inspire our internal team and our customers to work together to take charge of the problems facing our world.
Read More Why Are They Sending Me Irrelevant Emails?
Relevance is crucial to e-mail marketing messages in every organization, from small businesses and nonprofit organizations to large corporations. If marketers don’t take relevance into consideration, then the inevitable response will be increased “unsubscribes.”
Read More Cash Is Time Is Cash
Here is a simple economic truth. Fixed overhead continues to eat into your cash month after month. It doesn’t differentiate facile, efficient businesses from slow, disorganized, quality-challenged ones.
Read More A Great Product Will Fail Unless You Price It Right
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
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