Are You Waiting to be Perfect?
The biggest challenge for any blogger, content creator, and publisher is to “start.” Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
Read More How to Find the Right E-Commerce Platform for Your Business
There are many would-be entrepreneurs that want to build a lifestyle business, but unfortunately don’t know where to start. One of the most important steps, of course, is figuring out which platform to sell your wares on.
Read More Why You Need a Real Person Talking to Your Customers
Personalization at the small business level, especially local small businesses, means having a live person answer when someone calls. Answering service companies, which have failed miserably in the past, mostly due to technology limitations, are now poised to provide small businesses the added advantage they need in an ever increasingly competitive environment.
Read More Is Customer Service the New Marketing?
The line between customer service and marketing is becoming blurred, and some companies are even counting customer service as a marketing expense. Although in the past there were definitive marketing and customer service “departments,” it makes sense to acknowledge their relationship and interaction for the overall good of the company.
Read More Poor Staffing Decisions
No entrepreneur lives in the utopia of having zero turnover (although sometimes they might like to make it seem that way), but certainly making the right staffing decisions by putting people in the right roles can allow your startup venture to scale quickly. The wrong staffing decisions can leave your new company mired in constant unplanned change.
Read More What is the best way to implement electronic signatures?
Under federal and state law, electronic contracts and electronic signatures are just as legal and enforceable as traditional paper contracts signed in ink; however, most companies are still entering into most of their agreements on paper. The norm for most businesses is to print, sign, scan, and email contracts. In large or important agreements, companies typically also exchange multiple sets of originals, so that each side as well as their legal counsel has original copies.
Read MoreWriting Off Automobile Expenses 101
Now that you have started your business, you’ve heard you can write off automobile expenses. So are you ready to buy that luxury sports car and write off the costs of driving around town and run errands?
Read More5 Ways to Get Great Customer Testimonials
Customer testimonials help making selling your product easy. Potential prospects often want proof that your product works the way that you claim it does. Customer success stories help validate your product and your company in general. If a customer loves your product, you have an easy job on your hands.
Read More Cutting Expenses: 4 Reasons Your Business Needs to Capitalize on Discounts
Small businesses succeed, in large part, because of entrepreneurs’ efforts to minimize costs and increase efficiency. Unfortunately, too many business owners become complacent in their daily operations and forget to actively search for the best deal.
Read More Does Your Boss Understand Marketing? 3 Recommendations for Different Boss Types
If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss “get” it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?
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