An important step to answering questions and concerns a small business owner may have about health care reform is finding credible sources of information. A good solution is tapping into your professional network. Greg Abel has friends and contacts in almost every business, so he has found it beneficial to reach out to people in relevant industries for insight into what changes are coming and what he should do next. That way you’re getting information from people who are dealing with these questions every day and have a better understanding of the situation, giving you an informed, credible opinion.
Another valuable source of information for Greg and Tailfin has been his peer group. Tailfin is a part of several small business groups in the area, and they represent a good opportunity to see how other businesses of a similar size are approaching these questions. An important lesson he’s picked up in these groups is to stay flexible in this situation; even in these groups of successful people, nobody is locking into a specific course of action yet, but rather keeping options open and waiting to see.
Just as important as knowing where to go is knowing where not to go. Greg and Tailfin have consciously ignored one potential source of information about health care reform—news media. Their reason? They have found news organizations to be overly dramatic, especially about the negatives. Rather, they look for peer-reviewed information, perhaps from universities, giving solid advice and not fear-mongering.