Creating a Content Strategy

A content strategy is your road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content.
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Are You Ready for Crisis Communication?

Being hit by a natural disaster (tornado) and man-made disaster (fire) within a two month period will get you thinking about crisis readiness! Having survived the aforementioned events without more real pain than insurance company and contractor frustration, I am quite aware of how much worse things could have been for our family and for my business.
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The Future of Web Design: Responsive?

Many in the design community will have you believe that responsive web design—websites that adjust to the appropriate size, scrolling measure, and resolution on a wide range of devices—is the best friend of search engine optimization, or SEO.
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SEO No-Nos: These Techniques Will Destroy Your Reputation

We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won’t look past the second page of search engine results. That’s why you work so hard on your SEO—to make sure your site isn’t just indexed but that it gets ranked highly so people will actually see it.
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