Time for Your Kick Finish

We all know the concept of a kick start. An extra effort to get the machine going. Then again, there is the kick finish too, although we don’t put it in those terms like we do a machine we do talk about a “kick” at the end of a running race. That extra effort to dig just a bit deeper and drive toward the finish line. NOW is a good time for YOUR kick finish.
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A Franchisee’s Transferable Skills

Do you dream of opening your own franchise business because you’re not happy with your job? It happens. Your boss might be driving you crazy. Your coworkers might be the reason for your malaise. Or it could be that you’re feeling suffocated because you’re not using your skills.
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6 Inadequate Assumptions Most Content Marketers Make Today

Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
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The Lost Art of Loss Leaders

During high school I worked in a grocery store that used loss leaders to attract buyers. Once buyers were in the store they would typically buy enough related offerings, at higher margins, to more than offset the loss on the loss leader.
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Small Business Financing: Crowdfunding

Crowdfunding, sometimes also referred to as “how to get strangers to pay for your stuff,” is a relatively new concept. If you’re not familiar with it, popular crowd funding sites like Kickstarter or Indiegogo can help people to fund projects that they wouldn’t be able to get a traditional loan for.
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Appreciation Marketing; A Strategy Based on Gratitude

Appreciation marketing is based on a simple premise: if your customers know that you appreciate them, they’re more likely to keep coming back to you. It’s often easier to convince an existing customer to stick with you than to keep going out and finding new prospects.
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