Small Business Marketing Budgets

If you’re a small business, what’s the best way to budget and how much should you spend? If you’re like 67% of small businesses you’re spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.
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6 Key Marketing Do’s and Don’ts for Your Startup

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
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Why Failing Can Be Good

Over the years, I’ve had multiple businesses fail on me. But for every failure, I’ve gained priceless knowledge and insight which has helped me in my next venture. The key is to not give up. Keep yourself motivated and focused as you push on to your next venture.
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Taming the Big Data Beast

It’s the 21st century and we are all glued to our phones. Between Facebooking, tweeting, and emailing, we generate 2.5 quintillion bytes of data daily. Because of this, consumers are forcing companies to perform in new and innovative ways. And with that comes big data.
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Forget Mobile First: It’s Bigger Than That

We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.
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The Most Important Person on the Startup Team

Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy?
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Proactive vs. Reactive Customer Service

In preparation for a presentation to a client recently, I was asked to stress proactive vs. reactive service. They complimented their account reps on being very good at reactive, but saw the need to go to the next level and be more proactive.
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