How Do You Differentiate Yourself?
Data shows 53% of customer loyalty is a result of their personal experiences in the buying process. This means the value we, sales professionals, create in the buying process is critical to our ability to win.
Read More 5 Logistical Steps for Startups Seeking Investors
Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early.
Read More The Evolution of Public Relations
The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. Beyond the mechanics of how we communicate with audiences, the heart of good PR has been, and will be the same.
Read More What is the best way for me to find some candidates for an IT business in Austin, TX?
The IT industry includes several segments – software program development, consulting, gaming, networking activities, hardware, facilities management, data processing, data hosting activities, Internet services, telecommunications, etc.
Read MoreColor ROI: Color Associations and Logos
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Read More EZ Tips to a Perfect Password
The rules governing passwords and what is considered reasonably safe are pretty well understood. However, a survey in 2013 showed that of a random sampling of 1,000 internet users, fully 77% had passwords that could be broken by off-the-shelf software in a matter of minutes.
Read More When All Else Fails, Trust Your Brand!
We all have good days and bad days. What do you do when that stretches to weeks and months? Try determining the true reason for the slow-down before you take knee-jerk reactions.
Read More 2014 Tax Changes Small Business Owners Should Know About
While we can be certain that we’ll face taxes from time to time, that doesn’t mean that the rules will stay the same from year to year.Let’s take a look at a few of the changes that you may see when you do taxes this year.
Read More Franchise Royalty Payments: Betting On Your Business in the Long Run
When you make your scheduled regular royalty payment to your franchisor, you are—in fact—guaranteeing a brighter future for the brand as a whole, and your business individually.
Read More Build a Company—Not Just a Product
Some businesses are built around a single idea. And sometimes that idea is just too small a slice of the big picture to be interesting to investors.
Read More