Which Brands Rule Twitter?
A recent Simply Measured study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world’s largest brands are adopting the platform as both a customer service and marketing tool at an increasing rate. Let’s take a look at which companies—big and small—have seen the most success with Twitter, with this infographic from WhoIsHostingThis.com.
Read More The Wrong Hero
If you want your marketing messages to translate into sales at premium prices, tell stories in which customers and prospects can experience the joy of your offerings—even if they haven’t tried them yet.
Read More Crunching the Numbers: How to Know if Your Business is Cost-Effective
It is no secret that funds are extremely limited in the first few years of a business. However, even when your business starts to boom, be sure to constantly analyze where the money is going and whether or not your expenditures are worth the asking price.
Read More 7 FREE and Simple Graphic Design Tools Anyone Can Use
Small and medium businesses and nonprofit organizations don’t always have the financial resources to pay for costly design tools. So, I compiled a list of seven of my favorite tools that are totally free.
Read More Getting into America’s Malls
Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
Read More A Founder’s First Key Decision is the Business Name
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Read More Team Building Tips for Founders
Founding a successful startup is a task that can easily overwhelm—unless the entrepreneur has built an excellent support team. If you think you can go-it-alone, you are sadly mistaken.
Read More Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
Read More The Power of a Good Checklist
Over the years, I have devised countless numbers of checklists to keep my staff running efficiently. What I have found is that effective checklists specify every task that must be accomplished without skipping any significant details.
Read More Can You Rent a Separate Apartment as a Business Space?
So you go out to find some place to work out of. Then it hits you, why not rent an apartment and work out of there? It may work, but there are some things you need to keep in mind.
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