Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Are You Taking Advantage of “Presales”?
The “presale” is a concept that is fairly new in the world of sales and it’s used in a variety of ways. Here are just a few: Kickstarter campaigns “presell” items that are in development….
Critical Steps for Protecting Customer Data in Your Small Business
Protecting customer data in your small business takes good planning, training and vigilance because serious threats come from all sides: Hardware, Software, People, and Systems. Hardware “Skimmers” are responsible for many of the infamous retail…
The Secrets to Improving Profits in Your Small Business
It’s about time to rummage through my spice rack and see what I need to throw away and what I need to replace. I’m sure I’ll find several little jars that have only a small…
Tap Into the Power of Timely Sales Follow Ups
Recently in this space I shared two simple tips for increasing sales: Unless your prospect tells you directly to stop calling, keep calling, and See yourself as a doctor, not as a sales person. Today I…
2 Simple Ways to Boost Sales in Your Small Business
It is often said that nothing happens until a sale is made. A corollary to that is if you make a lot of sales, a lot of things—and good things to boot—will happen. I’m not…
Is Your Small Business Ready to Adopt Facebook at Work?
The question of whether instant messaging and social media in the workplace are productivity killers or loyalty enhancers has been an intense topic of debate for the last several years. As 2016 rolls in, Facebook, the social…
One Bad Apple Can Really Stink Up Your Business
Small businesses typically morph into family-like environments. The small team gets to know each other well and often they become social friends as well as co-workers. That’s fine as long as things are going smoothly….
How to Pick Your Shots When Advertising a Small Business
Almost every small business and startup faces a single problem and it’s one that gets very little attention in articles like these: How can you compete against bigger or more established businesses? If you only…
7 Critical Keys to Small Business Employee Loyalty and Retention
There’s a great scene in “Casablanca” where Sam, the piano player, gets the opportunity to move to a rival nightclub and perform for a lot more money: Rick (Humphrey Bogart): Sam, Ferrari wants you to work…
A Small Business Pricing Perspective: Higher is Better
To get a perspective on small business pricing, let’s first take imaginary strolls through the aisles of two retailers: Walmart and Saks Fifth Avenue. Both are leaders in their markets, so this isn’t a criticism…