Ryan Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
Latest
An Embarrassing Business Story I’ve Never Shared
Today, I’m quite a bit older and hopefully a little bit wiser. I still make mistakes. But I like to think I make fewer of them. And I do my best to minimize the damage when I do make them.
Digital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.
The 3 Struggles of a Professional Who Really Cares
When you honestly care, you’re going to face three kinds of obstacles. Press forward. Improve. Press forward. Improve. Don’t expect others to carry what is yours to carry. And don’t allow others to guilt you into carrying what is theirs.
How to Double Your Productivity (Really!)
The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity. I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output.
How to Survive Lean Times
Everybody who is in business for himself (or herself) is going to have dry spells every once in a while. So plan for them. Focus on controlling the things you can control.
How Good Copy Can Make Your B2B Sales Presentations More Effective
I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong.
Countdown to 2015: US Giving Up Control of the Internet
Recently, the U.S. government announced plans to let go of global Internet control. As a result, many experts are speculating about the Internet’s future. Some are optimistic while others raise concerns about potentially serious problems.
The Super Bowl Ad That Actually Sold Something!
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.
Will Your Prospects Read a 10-Page Sales Pitch?
If I can put a compelling letter in your hands that talks all about one of your major interests, chances are you’ll read it. Doesn’t matter whether it’s five pages or 10 pages or 20-plus.
How to Turn “Showrooming” to Your Advantage
So if retailers can’t stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?