SmallBizClub
SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.
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Don’t Neglect These Trademark Basics to Protect Your Product
When it comes to intellectual property, protection is more than just in a name. Trademarks are anything that can indicate to consumers that a product originates from a specific source. Brand names and slogans are…
What Wedding Photography Can Teach You About Business Agility
All businesses share certain qualities, but you might be surprised that wedding photography covers a wide range of similarities to most small businesses. A full calendar, strong social skills, uncertain finances, cutthroat competition and expensive,…
How Kickstarter Can Give You New Business Ideas
Before I explain the theory behind this idea, as a bit of a disclaimer I do enjoy prowling through Kickstarter and Indiegogo. Largely out of curiosity, but I am often left in awe. I love…
9 Surefire Ways to Make Your Customers Happy
There is an oft-told legend about how Amazon CEO Jeff Bezos likes to make sure there is an empty chair at every company meeting: the chair represents the customers, so the most important ‘person’ is…
How to Make Yourself Work When You’re Just Not Feeling It
Running a small business can be a lonely affair. If you’re working out of your home office, it can be difficult to make the distinction between work and personal time. Even if you have premises…
Social Media Magic: How to Build a Powerful Marketing Campaign
The ultimate goal of developing a social media marketing campaign should be to connect with prospective and existing customers on a personal level. To this effect, business owners and brand managers should aim for positive…
How Employee Engagement Impacts You
Wasting money is one of the quickest ways to drop a small business to its knees. As a small business owner, you know it’s critical to avoid unnecessary expenditures and to look for the best…
Small Business YouTube Strategies
In 2016, it’s important for brands to leverage social media channels to effectively drive organic traffic to their website or to generate brand awareness. As the popularity of online video services continues to increase, low-cost…
The Power of the Subscription Box
Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the month club? Nothing says “I don’t know you at all” quite…
10 Personalized Product Stores You Would Love to Buy From
Product personalization is catching up in a big way in the world of ecommerce, primarily because it acts as a competitive advantage in a world of generalized, me-too stores. If you are a small business…