Elaine Fogel
Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.
Latest
3 Ways to Market Like a Dog
Yesterday was International Dog Day. At least that’s what it says on my calendar. So, how to tie this annual event with marketing? Try this on for size…
Sending Unsubscribed Email Hurts Your Brand
As if keeping up with emails isn’t challenging enough, I find my inbox filled with new promotional messages (SPAM) every day. And, no, I’m not talking about scams from overseas con artists. I’m talking about North American companies and start-ups that believe their products and services will be valuable to me as a blogger/marketer.
Are Your Marketing Emails Part of the 22% That Never Arrive?
According to a new report by Return Path, reported in E-consultancy, “Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox.” Now, that may sound like the odds are in your favor—until you wonder if your organization is part of that 22%!
7 Reasons Why Your Digital Content May Be Turning People Away
With all that technology offers, it’s easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let’s look at some of the reasons why your content may be turning people away.
You Don’t Have to Do It All in Marketing
To succeed with your marketing efforts takes thought, strategy, and perseverance, not having a profile on every social media site. Every business and organization is different—some have similarities, but no two are exactly the same.
Make Sure There’s a Real Person Behind Every Communication!
How many times have you received an e-mail or letter from a company or organization without an individual’s name at the bottom? You know… all that’s there is the organization’s name or a person’s title without a name.
Youtility: Smart Marketing About Help Not Hype
Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
Does Your Boss Understand Marketing? 3 Recommendations for Different Boss Types
If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss “get” it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?
Why Are They Sending Me Irrelevant Emails?
Relevance is crucial to e-mail marketing messages in every organization, from small businesses and nonprofit organizations to large corporations. If marketers don’t take relevance into consideration, then the inevitable response will be increased “unsubscribes.”
Do You Feel Pulled in Multiple Marketing Directions?
Marketing has embraced every new channel and technology that it changes at the speed of light. And with those changes come specialists who claim that theirs is the best on the block for your small business or nonprofit organization.