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Home / Archives for Chad Pollitt

Chad Pollitt

Content Distribution: The Secret War Between Tech Giants Rages On

Nov 4, 2015 By Chad Pollitt

As promotion and distribution becomes a more popular topic of discussion amongst content marketers, stalwart tech companies are figuring out ways to get their slice. You know them—Facebook, Twitter, LinkedIn, Google, Apple, etc. We’re not talking newsfeed posts, either. We’re talking full-on gatekeeper status of the content consumed and shared on the Internet, period. Take […]

Filed Under: Online Marketing Tagged With: Apple, Content Marketing, Facebook, Google+

Questioning the Conventional Wisdom of Storytelling and User Experience

Sep 28, 2015 By Chad Pollitt

As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates, while calling into question the conventional wisdom of what makes a good user experience. Ask almost any SEO, or digital […]

Filed Under: eCommerce Tagged With: Communication, Content Marketing, Website

4 Ways to Accelerate B2B Lead Acquisition

Sep 17, 2015 By Chad Pollitt

Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all good, but with the plethora of businesses adopting […]

Filed Under: Advertising and Lead Generation Tagged With: B2B, Content Marketing, Lead Generation

A Practical Guide to B2B Marketing with Attitude

Aug 17, 2015 By Chad Pollitt

With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox […]

Filed Under: Marketing Innovations Tagged With: B2B, Marketing, Personality, Press Releases

The Native Advertising Arms Race is Underway

Jun 11, 2015 By Chad Pollitt

The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.

Filed Under: Online Marketing Tagged With: Advertising, Chad Pollitt, Digital Marketing, Online Strategy

The Content Marketing Ecosystem is at a Crossroads

May 15, 2015 By Chad Pollitt

Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online.

Filed Under: Online Marketing Tagged With: Advertising, Chad Pollitt, Content Marketing, Growth

5 Strategic Tips for Paid Content Distribution on Native Social Channels

Mar 26, 2015 By Chad Pollitt

Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.

Filed Under: Online Marketing Tagged With: Chad Pollitt, Content Marketing, Online Strategy, Social Media Marketing

Sponsored Content: 12 Tools to Help You Get Started

Feb 24, 2015 By Chad Pollitt

With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.

Filed Under: Online Marketing Tagged With: Advertising, Chad Pollitt, Content Marketing

Introducing Earned, Owned and Paid Native Content Discovery

Dec 12, 2014 By Chad Pollitt

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Chad Pollitt, Content Marketing, Lead Generation

Advertorials in the Age of Content Marketing and Promotion

Dec 5, 2014 By Chad Pollitt

Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.

Filed Under: Marketing Innovations Tagged With: Advertising, Chad Pollitt, Content Marketing

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