In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand Studios – Lauren Reddy, Director of Audience Development & Insights. While listening to her presentation this gem of a takeaway popped […]
Why Inbound Marketing Alone Likely Won’t Work Anymore
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and […]
B2B Marketers: This is the Most Important Post You’ll Read in Your Career
Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen… ever. There’s generally two types of marketing and sales organizations in the B2B space. I’ve professionally witnessed both […]
Content Marketing is Much More Than Just Top-Funnel Content
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything. That simply isn’t the case. Content marketing should fill the information needs at every stage of the marketing, sales and […]
Content Distribution and Promotion for Audience Acquisition
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally speaking, for […]
How to Scale Native Advertising for Content Distribution
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level of scalability, marketers are still beholden […]
Why the Sales Funnel is Alive and Well on the Web
Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my dead […]
We’ve Lost 17% of Our Social Traffic in the Last 12 Months, But…
This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50 percent of their social traffic, year-over-year. How could this be? What’s happening out there in social land? The article opines […]
10 Effective Marketing Lessons from Sun Tzu’s “The Art of War”
Sun Tzu’s “The Art of War” was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence can be felt in both the East and the West today—not just in the military sciences, […]
6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What will digital marketing in 2016 look like? There’s no way of knowing for sure, but below […]
