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Home / Archives for Chad Pollitt

Chad Pollitt

Content Marketing Must Evolve to Marketing Content, or Else

Nov 20, 2014 By Chad Pollitt

For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.

Filed Under: Marketing Innovations Tagged With: Chad Pollitt, Content Marketing, Inbound Marketing, Marketing

How 3 Brands Won Big with Content Promotion

Oct 3, 2014 By Chad Pollitt

More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.

Filed Under: Advertising and Lead Generation Tagged With: Chad Pollitt, Content Marketing, Media

Promote Your Content Using Paid, Earned and Owned Channels

Sep 25, 2014 By Chad Pollitt

Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.

Filed Under: Advertising and Lead Generation Tagged With: Chad Pollitt, Content Marketing, Email, Lead Generation, Social Media

The 2014 State of eCommerce SEO

Aug 25, 2014 By Chad Pollitt

It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for eCommerce companies. Google and the other search engines have made huge strides at making sure they serve up only the best problem-solving content in their index.

Filed Under: eCommerce Tagged With: Chad Pollitt, ECommerce, Search Engine Optimization, Website

It’s Official: Content Marketing is Synonymous with the Word FAILURE

Aug 14, 2014 By Chad Pollitt

Fact: there’s more perceived content marketing failure than there is success today. That’s been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure range from limited staff to inability to measure impact.

Filed Under: Online Marketing Tagged With: Chad Pollitt, Competitors, Content Marketing, Marketing, Mistakes

A Completely Biased Point of View on Content Marketing

Aug 6, 2014 By Chad Pollitt

Ever pour your heart and soul into an article, guide, slide deck, infographic or some other form of content only to see it published and quickly die on the vine?

Filed Under: Online Marketing Tagged With: Advertising, Chad Pollitt, Content Marketing, Growth, Mistakes

Startup Budgeting for Small Business Owners and Entrepreneurs

Jul 30, 2014 By Chad Pollitt

You have a great idea for a small business—and the business know-how to pull it off. You’ve done your market research and written an airtight business plan. If you think this means there’s no way your business can fail, you may want to take a closer look at your financial plans.

Filed Under: Budgeting and Personal Finance Tagged With: Budgeting, Chad Pollitt, Expenses, Financial Management, Planning, Startups

Do Consumers Even Want Content Marketing from Brands?

Jul 21, 2014 By Chad Pollitt

Two contrasting content marketing studies have been published in the last few months: one by WP Engine/Taylor Nelson Sofres and the other by inPowered/Nielsen.

Filed Under: Marketing Plans Tagged With: Branding, Chad Pollitt, Content Marketing, Marketing

The Biggest Content Marketing Mistake Brands Make Today

Apr 9, 2014 By Chad Pollitt

Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.

Filed Under: Online Marketing Tagged With: Branding, Chad Pollitt, Content Marketing, Mistakes, Website

Content Shock: Why Earned Media Will Save Content Marketing

Jan 22, 2014 By Chad Pollitt

Large and small brands alike that create problem-solving content and build real relationships with the popular websites in their respective industries will more than just survive content shock; they’ll flourish.

Filed Under: Online Marketing Tagged With: Blogging, Chad Pollitt, Content Marketing, Online Marketing, Overcoming Obstacles, Relationships, Solving Problems

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