11 of the Best Social Media Management and Reporting Tools to Consider

It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head.

As a result, I’ve put this list together of vendors I’ve come in contact with to reference from this point forward.

This list should prove a valuable reference for the readers, too. Each vendor represented below helps brands, agencies and marketers scale, schedule and report on social media.

1. Zoho Social– Gives publishing access to Google+, LinkedIn, Instagram, Twitter and Facebook. Provides for real-time listening, team collaboration and measurement.
   
2. Sprout Social– Allows publishers to plan, organize, manage and measure social content on Facebook, Twitter, Instagram, LinkedIn and Google+. Allows for team collaboration.

3. Social Report– Robust publishing, team management, listening, automation, analytics and custom reporting functionality. It boasts the most connectivity of any of the tools on this list – Pinterest, Facebook, Twitter, LinkedIn, Instagram, Reddit, Google+, YouTube, Digg, Vimeo, Tripadvisor, Xing, eBay, Shopify, Etsy, Spotify, Klout, AddThis, SlideShare, Last.fm, Soundcloud, Foursquare, Meetup, Blogger, Tumblr, WordPress, Yelp, Yahoo Local, CityGrid, Google Analytics, and a host of email marketing tools and link shorteners.

4. SocialBakers– Provides for publishing, measurement, monitoring, reporting and optimization of social communication. Taps into Twitter, Facebook, LinkedIn, YouTube, Pinterest and Instagram.

5. Sendible– Self-identified as a unified social inbox for each brand, this tool provides for publishing, collaboration, reporting, and monitoring. Connects to Facebook, Twitter, Instagram, LinkedIn, Tumblr, Google+, Google My Business, YouTube, Blogger and WordPress.

6. Tailwind– This tool focuses on Pinterest and Instagram exclusively. It enables scheduling, monitoring, content management and contests.

7. Oktopost– Touted as a B2B-specific social media management tool, its functionality includes publishing, reporting, curation, monitoring and collaboration. It connects with Bit.ly and many marketing automation suites. Integrates with Facebook, Twitter, LinkedIn and Google+.

8. MeetEdgar– Posts to LinkedIn, Twitter and Facebook. Offers social media scheduling via RSS feeds.

9. Hootsuite– This is a scheduling, curation, measurement and monitoring tool. It supports Twitter, Facebook, Google+, WordPress, Instagram, Pinterest and YouTube.

10. Buffer– Schedules, reports and publishes content for brands. It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+.

11. Agorapulse– Supports Google+, YouTube, Instagram, Pinterest, LinkedIn, Twitter and Facebook. Allows for publishing, engagement, listening, reporting and team collaboration.

The above is a list of social media management and reporting tools that I’ve ran into over my career. Pricing can vary greatly between them – for some of the more expensive ones, I haven’t been able to align features with their bloated cost, meaning much of the same functionality is available for much cheaper via some of the other vendors. As a result, I recommend you demo at least three before making a decision.

Download a free social media report template in PowerPoint format

Whether you’re a brand, agency or small business owner, these tools will help save time, energy and effort when implementing and executing a social media marketing strategy.

This article is a variation of a version originally published on Social Media Today.