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How Positive Thinking Can Ruin Your Marketing

Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you’ll get what you really want.

The problem is that marketing requires trying things that might not work, and when you focus all your energy on always winning, you may avoid taking risks and get stuck repeating what everyone else is already doing.

This video was originally published by Diagramified

Published: October 23, 2013
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Marcus Schaller

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.