It’s not a secret that marketing for small businesses is challenging. Limited budgets and resources can hinder your ability, as a small business owner, to make the maximum impact and reach as many potential customers as possible. In recent years however, content marketing, along with the help of social media, has offered SMB owners the ability to achieve powerful results, even on a viral scale, by simply creating and distributing content that your target audience will value, consume and share. Sounds easy, right?
Unfortunately it can be harder than it sounds. The key to reaching peak virality through content marketing is having a clear understanding of when and where to push your content, and unfortunately most small businesses fail to do so, wasting money, resources and time. The infographic below, created by Kent State University, will serve as a useful guide to help you and other small business owners gain a competitive edge in the world of content marketing.
Author: Andrew Deen is the community manager for Kent State University and is a content marketing expert in the fields of higher education and business. He is an infographic wiz, frequent blogger and coffee aficionado. Follow him on Twitter @andrewdeen14.
Published: March 30, 2015
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