Marketing is a tough job. You need to constantly come up with new ideas to reach your audience, measure the impact and optimize your efforts. With so many marketing channels to promote your business, it is necessary to equip yourself with tools that make your job easier. Here are 5 Marketing apps that can help you market your product more effectively.

 
1. Google Drive
 
Google Drive is a versatile tool that fits easily into every kind of marketing strategy. Need to write a blog? Create a Document. Need to manage leads for sending emails? Use Sheets. You can even create presentations to pitch your product or service to Executives in Enterprises.  Google Drive makes it easy to create, view, edit and share files even when you are offline. What’s more, you can easily access them on mobile or through other Google products like Gmail.
 
 
2. Buffer
 
It can be overwhelming to market your brand across social media networks on a daily basis. Buffer lets you automate your posts & updates across multiple social media platforms. You can share updates on Facebook, Twitter or LinkedIn from one place.  Also, you can schedule when these updates need to posted automatically. This enables you to publish content when your viewers are online. Buffer allows you to monitor your social accounts and find out which update gets the most engagement. You can use this information to optimize your marketing efforts. It is a must have social media marketing tool for every online business.
 
3. Evernote
 
Evernote is a note-taking app that makes it easy to keep track of your ideas & tasks. You can use it to list down ideas for blogging, create to-do lists for marketing campaigns, take meeting notes, and even record audio of meetings. You can use Evernote’s Web Clipper to capture inspirational web designs, quotes and colors from the web.  Evernote enables you to boost your productivity and collaborate with others. It automatically syncs with all your devices, so that you can access the latest versions anytime, anywhere.
 
4. Skype
 
Skype is a great tool to make live presentations or demo to a group of executives and talk about your product, in person. You can use Skype to brainstorm marketing strategy with your team. You can even share your screen to review documents, draft articles, spreadsheets and other types of marketing content.  Skype provides a variety of options to attend meetings no matter where you are.  You can also use Google Hangouts for this. Both these tools have so many users that you don’t even need to ask others to sign up or setup anything before using it.
 
5. Yesware
 
When I began marketing my product, I realized I had to send similar emails to many people. However, composing individual emails was taking a lot of my time. Also, I couldn’t find out if people are opening my emails or not. So I didn’t know what was working and what needed to be improved. That’s when I came across Yesware. Yesware is an email marketing tool that allows you to create email templates to send to multiple recipients. It allows you to track if your emails are opened and your links are clicked. It also shows you the open rate and click rate for each template. This allows you to find out which subject lines are working and what type of email content drives more clicks. This kind of feedback allows you to refine your email marketing rapidly.
 
Marketing apps can help you automate a lot of your daily marketing tasks, collaborate with your team and stay up-to-date no matter where you are. They enable you to get the most out of your marketing efforts and grow fast.
 
Author: Sreeram Sreenivasan is the Founder of Ubiq, a web-based Dashboard Reporting Application for SMBs. He’s interested in the latest Business Technologies & Trends. Before Ubiq, he has helped Fortune 500 companies in various Consulting & Data Analysis projects. You can get in touch with him on LinkedIn.

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