Posts Tagged ‘Website’
Starting a Business on a Shoestring
While it’s true that most new companies require some degree of startup capital to help get them off the ground, many businesses are surprisingly cheap to open. There are several ways to keep initial costs low when starting a business.
Read More Thinking “Mobile First” for Your Website Redesign
If you’ve been thinking about a website redesign, chances are good that you’ve been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it’s extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.
Read More Why Audience Intent Should Be at the Top of Your Content Marketing Strategy
When it comes to content strategy, SEO has traditionally been the primary focus for digital marketing professionals. This strategy is no longer enough, as content marketing has become the key to search engine performance and building a successful digital presence.
Read More The Number One Pitfall for New Inbound Marketers: Planning vs. Doing
In the brilliant words of the man responsible for Nike’s enduring tagline that says it all, “Just do it.” All too often, the problem with creative minds is that we get caught up planning and never seem find the time or the push to carry our plans out.
Read More Is Your Website a Novelty or a Utility?
If you’re a small business owner who has put off committing to a website, the time has come to build one. If you have a website that is operating more like a novelty than a utility, the time has come for a redesign.
Read More 4 Ways Google Analytics is Failing You
Analytics are meant to tell a story. And at the end of the day, Google Analytics is a great tool for an overview of metadata, but it doesn’t provide any explanation of where any of those numbers came from.
Read More What is a DDos Attack, and How Can I Protect My Business?
Are you aware of the latest threat to your online business? It goes by the innocuous sounding name of DDoS. As yet, nobody has figured out how to protect society from this new evil. Like car theft, it doesn’t affect you every day, but when it does, it causes dramatic (and traumatic) disruption and loss.
Read More How the Internet Has Shifted Commerce into High Gear
With eCommerce sales on track for a 20% growth up to $1.5 trillion in 2014, it’s safe to say that the Internet has revolutionized the way we do business. Through the power of the web, a small business owner can reach entire countries, or, with the right logistics, the entire planet, using a single website.
Read More #1 Explainer Video: Because 1 Minute of Video is Worth 1.8 Million Words
It’s a tired cliche, but they say a picture is worth a thousand words. Going off of that math, a video must be worth quite a bit then. According to Dr. James McQuivey from Forrester Research, 1 minute of video was worth approximately 1.8 million words.
Read More You’re Blogging It Wrong: 5 Common Content Mistakes
We have all heard about how to use the right keywords and how to keep an editorial calendar enough times to know the blogging basics, but that’s not all that goes into it. And as a result, many bloggers are making easily avoided mistakes on a daily basis.
Read More