Posts Tagged ‘Social Media’
4 Online Tools Every Startup Must Start With
Plenty of tools, apps, and software are geared toward small businesses. The best part? They’re inexpensive or, in some cases, completely free.
Read More Use Your Social Media Time More Efficiently
Social media is extremely relevant in building your business and should play a big role in your company’s marketing strategy. So the big question is, how much time should be spent branding your business on social media websites?
Read More 6 Ways to Influence Purchasing Decisions through Social Media
Most businesses have at least a Facebook and Twitter page to make sure potential customers can find them online. But many of them don’t bother to do enough with their social media presence to influence their customers—or potential customers—to buy their products or services. Here’s how to do a better job with managing these critical marketing tools.
Read More Turn “Broadcast” into “Engagement”
Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.
Read More Are You Contemplating the Upgrade to the LinkedIn Paid Program?
I find that the question asked with the greatest frequency is whether one should upgrade to a paid LinkedIn account. People want to know what the advantages are and when the time is right. My answer: Yes, and you will know when the time is right.
Read More Social Media is a Conversation: Don’t Turn Your Back
Don’t just throw your content out and walk away. Make sure you are accessible and responsive to any feedback coming from your fans. If you do this well, you will see a return on your time spent answering these questions and comments.
Read More 3 Ways to Help Customers Remember You
Every company wants customers that return time after time for their products and services. The fact that they do means they are very satisfied with what you have to offer, and it is repeat business you can count on over time. There is no way to force customers to return to you, but there are a few things businesses can do to make customers want to return.
Read More The Power of Just ONE More Unit
There is such leverage in high gross profit margins once a company is past break-even. Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. The point is that once a company is stable at or above the break-even point, one incremental unit generates robust increases in net profit.
Read More Even in Crisis, Outstanding Customer Experiences Can Put Companies on Top
Not delivering an outstanding customer experience can lead to unfavorable opinions about a brand, and even an entire industry. Many small businesses don’t prepare for a crisis, leaving them susceptible to public criticism and the potential loss of customers and revenue.
Read More How to Unleash the Power of Content
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares.
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