How to Combine Social Media with Email Marketing

Email marketing can be an effective tool in reaching your customers. What most people don’t understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
Read More

Metrics that Matter

Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by all means, measure your follower count daily!
Read More

New Technology for Businesses with Tight Budgets

Technology is constantly making business operate more and more efficiently. And more and more developments are being targeted right at small businesses, operating on a much tighter budget than the top manufacturers of previous generations.
Read More

10 Top Google Plus Tools for Digital Marketers

When Google realized that Facebook wasn’t an aberration, anomaly, or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms.
Read More