Salon Client Retention Top Marketing Tips

A salon owner selecting a product from a variety of colorful boxes on the shelves in their salon.

As a salon owner, attracting new clients is important, but retaining existing customers is crucial for sustained business growth. Loyal clients not only provide steady income but can also become advocates for your salon. Here are several marketing strategies to help you keep your existing customers engaged and loyal 1. Personalized Communication Utilize client information…

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Mortgage Referral Business: A Winning Strategy

In the mortgage industry, staying ahead of the game is vital for achieving success. Referrals are important for the growth of a mortgage company, and these referrals can be generated with the help of a tailor-made tool. These Customer Relationship Management tools (CRM) assist mortgage brokers and lenders to streamline their client interactions and establish…

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Provide Value Online with Meaningful Relationships

Is it really possible to utilize social media as way to build know, like, and trust relationships? Absolutely. And, as you’ll see in Endless Referrals Action Tip #11 the principles of doing so are actually very much the same online as they are off. However, it is still a different medium of communication and in…

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Send Value-Based Information

It’s another of those “old ideas” we’ve always heard about when it comes to relationship-building, but when you see what it is I bet you’ll agree that very, very few people do this and utilize its power to its full potential. In Endless Referrals Action Tip #10 we continue the follow-up and follow-through process with…

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More on Notecards

In the last video I shared about the powerful personalized hand-written thank you note. In Endless Referrals Action Tip #9 let’s continue that conversation and look at the results you can expect to see. Please note: if you’re concerned that this handwritten notecard is supposed to replace the other media you are now used to utilizing, please…

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Begin the Follow-Up and Follow-Through Process

So you’ve met this new person and established a terrific rapport with them, perhaps the beginning of fantastic, mutually-beneficial relationship. You still don’t know at this point, and that’s okay. But in Endless Referrals Action Tip #8 you’ll begin the follow-up and — just as importantly — follow-through process intended to niche you in that person’s…

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The One Key Question That Will Set You Apart

Over the past several brief videos we’ve been discussing how focusing on the *other* person (whom you just met) through what I call “Feel-Good Questions” helps you to quickly establish yourself as a “person of value” in their eyes; a person worthy of getting to know better and having as part of their network. Now let’s amp…

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Feel-Good Questions to Build Immediate Rapport

In Referrals Action Tip #4 we look at the first of what I call my Feel-Good Questions; questions that in no way come across as salesy, prospects, intrusive, or invasive (because…well, they’re not) but instead quickly develop a powerful rapport with the person you’ve just met. What you’ll notice about this first one is that…

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4 Powerful Benefits of Working with Referral-Based Customers

In this video, Endless Referrals Action Tip #2, we explore four powerful benefits of working with referral-based customers. There are certainly more benefits than just these four…but I believe you’ll find these four—in and of themselves—to be well worth making the effort to turn your business into one that is primarily referral-based. The brief exercise…

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