Posts Tagged ‘Differentiation’
Personalize Your Branding Strategy
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
Read More A Common Sense LEAP to Success
We all have great visions at the beginning of a new year and then LIFE gets in the way. Perhaps mid-year is a great time to LEAP forward with a rekindled excitement about success strategies for YOUR business.
Read More How Do I Create High Margins?
One of the most difficult elements of marketing for most people is the art and science of pricing. There’s a lot of science to it—but it’s also an art. How do you price your goods and your services? Where do you start?
Read More Amazing Customer Service Gives a Competitive Edge
Amazing customer service is just a little better than average. That in itself isn’t amazing. What makes it amazing is when it is a little better than average—all of the time. It’s the consistency that makes the difference.
Read More Why Improving the Customer Experience Matters: A Customer Loyalty Tale
Have you noticed how many ridiculously bad experiences we put up with as consumers? This article is about how some companies are turning that awfulness into opportunities to grow their profits, brands and customer loyalty while leaving their competitors behind.
Read More Easy Steps to Getting Local Government Contracts: Part 2
It’s important to demonstrate your value to the agency that you are attempting to obtain a contract from. At the forefront, establishing trust through a healthy, long-term relationship with the agency you are looking to contract with is essential.
Read More Set Yourself Apart by Personalizing Your Brand
Efficiently branding your company can make a world of difference for your business. Your brand is what sets you apart from your competitors, and with today’s crowded market, it is especially important.
Read More Tell Past Customers Why You’re Still Relevant
If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.
Read More How to Cure WhirlyBrand
Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having to admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.
Read More Pricing Strategy: Factors to Consider
How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment.
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