Posts Tagged ‘Differentiation’
How to Turn Your Customers into Company Evangelists
Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education.
Read More Your Brand: What Does It Stand For?
Where does your brand stand right now? It’s a question not many businesses and individuals can answer with any degree of accuracy. Without any plan to analyze their brand in place, it’s not likely they will have an answer anytime soon.
Read More Compete on Value, Not Price
Instead of chasing the lowest price, you must develop customers who are loyal to you because you have provided them the value they need. Just remember that it is up to you to spell out this value so they understand what they are receiving.
Read More Who Is the Customer?
Clearly identifying the customer is critical in focusing our sales and marketing where we have the greatest insights, where we have the greatest impact, and where we get the greatest return on our investment in time and resources. Doing this focuses us on the customer where we create the greatest value.
Read More Big or Small: Brands That Stand Out Drive Sales
In the public domain, discussions on branding are almost exclusively focused on multi-national brands, brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald’s. In discussing these powerful brands it becomes hard for small and medium size enterprises to recognize the value of branding. To these entrepreneurs, branding is the domain of world companies. Not so.
Read More Brand Bump Ahead!
Everyday, yesterday’s unseen challenges become today’s clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.
Read More Moving from Customer Service to Customer Experience
We all know the difference between good and bad service, but in order to compete, you have to move beyond this and focus on the overall experience you create for your customers. Successful companies must shift their focus from providing satisfactory customer service to creating a memorable customer experience that builds loyalty.
Read More Essential Elements When Framing Organizational Change
A critical element of initiating a successful change initiative is communicating that change is a normal and positive function of doing business—it is a key factor in a company’s ability to remain relevant and differentiate from competitors and grow year over year.
Read More Creative Job Titles Help Create and Define Corporate Culture
Some companies have chosen to label their employees something other than employees. They call them team members, associates or other more endearing and personalized names and titles. With a little creativity, you can come up with a title for your employees, or even specific jobs, that can have a positive effect on the culture and experience that both the employees and your customers have with your organization.
Read More Business Networking: 7 Warning Signs You’re Probably Doing It Wrong
Most people do business networking wrong. Most people literally have no idea how to network the right way—and by the “right way” I mean, “the way that gets results.” So to help you figure it out, I’ve put together this handy list of seven warning signs.
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