Position Yourself as a Trusted Brand

When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you’re on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.
Read More

7 Ways Freelancers Can Stand Out with New Clients

Every time you take on a new client as a freelancer, you have an opportunity to cement a working relationship that can last for years. To do so, you need to stand out with your clients from the get-go. The tough part is balancing that need with work you need to get done.
Read More

How to Handle a Summer Intern

As your company grows and your employees become more comfortable with their roles, you might find that it’s a convenient time to start hiring summer interns as a form of recruitment. Interns make for great job candidates for a number of reasons.
Read More

Firing the Customer

In customer service, I firmly believe that there is a specific instance in which it is appropriate to fire the customer. This customer affects the morale and motivation of the employees and makes it impossible for them to deliver a great customer service experience.
Read More

4 Ways to Make Your Employees Happy

One way to grow your business, apart from having a great product or service, is to have employees who love working for you. While you might not be able to offer the same benefits package as most large corporations, there are more slick ways you can go about seeking your employees’ favor without breaking into the budget.

Read More

Is Customer Service the New Marketing?

The line between customer service and marketing is becoming blurred, and some companies are even counting customer service as a marketing expense. Although in the past there were definitive marketing and customer service “departments,” it makes sense to acknowledge their relationship and interaction for the overall good of the company.
Read More