Posts Tagged ‘Community’
How Companies Can Start Planting Roots in a Community
Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated by Whole Foods grows increasingly stark. At Walmart, sterile interchangeability and…
Read MoreWhat is Your Marketing Doing to Develop a Better World?
Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has become much more than just a business strategy—driven by Millennials, social impact is, instead, a way of life and a way of being in the world. It has undeniably…
Read MoreHow to Embrace Brand Citizenship for Purpose and Profit
Any-sized business can practice social good. Yet, “businesses have traditionally looked to customers and employees to advocate for their brands. Today, the equation has flipped. More and more, customers and employees demand that brands advocate on their behalf, for the things that matter most to them.” Anne Bahr Thompson, the author of Do Good: Embracing Brand Citizenship…
Read MoreHow to Make Big Money in a Small Town
When we imagine big businesses, we tend to imagine tall offices in impressive buildings at the center of some of the world’s most powerful cities: London, New York, Seoul, Sydney, and — if it’s a tech company — San Francisco. The idea is that, in order to thrive, your business needs to be located where…
Read MoreGive Back, Get Inspired: How Small Businesses Connect with Community
Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But while there are plenty of mundane ways businesses can partner with the community, such as adopt-a-highway programs or volunteering with Habitat for Humanity, these activities often fail to make a long-term…
Read More6 Ways to Think Outside the Box for Customer Service
Small business owners have to be mindful of their customers. If they provide poor customer service, they will lose valuable business. If they neglect them, they will lose customers. If the customers are satisfied but are not acknowledged, owners will never know how they could improve their service. Thus, business owners must constantly find new…
Read MoreInvesting in Your Community is a Big Investment in Your Business
As a small business owner, networking is a highly valuable tool for growing your business. This fact seems to be widely accepted. Yet many small business owners are unsure of how to successfully network within their community. Or worse, they don’t see the value in networking outside of areas where potential clients/customers are obvious. Looking…
Read MoreSocial Media Sensation: 3 Common Strategies to Improve Your Company Image
If customers don’t trust your company or don’t like something about your brand, they aren’t going to want to buy its products or services. Therefore, it is important as a business owner to make sure that your brand is seen in a positive light at all times. Let’s look at three ways to improve your…
Read MoreHow Toms Shoes Turned Social Responsibility into a Primary Business Strategy
Toms Shoes is a company that probably needs no introduction. It’s the shoe company that combined innovative business practices with philanthropy and got itself global attention as a result. Naturally, while some agreed with this novel business approach, others severely opposed such business practices. For one reason or another, Toms know how to remain in…
Read More8 Reasons to Promote Corporate Social Responsibility
Businesses are finding that being socially responsible can be great for the bottom line, as well as good for employee morale. Of course, a company still needs to make a profit to survive, but supporting a worthy cause can be the most profitable brand building you can do. Witness the growth and popularity of Patagonia…
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