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Home / Archives for Community

Community

With Which of These Marketing Predictions Do You Agree?

Jan 14, 2019 By Elaine Fogel

2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to decide which ones have merit and which do not. According to Janice Chou in a recent Forbes article, “content marketing continues to […]

Filed Under: Marketing Innovations Tagged With: Community, Content Marketing, Marketing, Trends, Video

3 Ways to Overcome Competition from Online Retailers

Dec 3, 2018 By 1800Accountant

According to the Census Bureau, today’s consumers buy nearly 10 percent of goods and services online—and that percentage is rising at a clip of over 15 percent per year. Some small businesses, such as used books stores and antiques dealers, rely on the internet for a majority of their sales. What does that mean for local […]

Filed Under: eCommerce Tagged With: Community, Competitors, ECommerce

Relationships Matter—But What Does That Mean?

Oct 29, 2018 By Dave Brock

Andy Paul wrote a terrific piece on relationships (visit TheSalesHouse to get some of his thinking). There is a lot of discussion, pro and con, about the importance of relationships—but little of it drives any clarity about what a relationship is, and why it matters. There are the “old timers,” who view relationships as key, but define […]

Filed Under: Relationships Tagged With: Community, Relationships

Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business

Sep 25, 2018 By Brian Wallace

For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87% buy based on values and 78% boycott based on values. While it’s impossible to please everyone, involvement with community action […]

Filed Under: Marketing Your New Business Tagged With: Community, Events, Infographics, Local

6 Ways Businesses Can Give Back to the Community

Jul 2, 2018 By Victoria Hill

There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating knowledge or experience, every company has something to offer the community. It is important that businesses act as a force for positive change within the environments they operate. We have compiled […]

Filed Under: Marketing Your New Business Tagged With: Community, Mentoring

Your Organization’s Mark

May 29, 2018 By Drew McLellan

In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or services, and distinguish them from products and services provided by others. We’ve talked many times about the importance of having a unique mark and protecting […]

Filed Under: Strategic Planning Tagged With: Branding, Change, Community

Are You Building a Community?

May 15, 2018 By Drew McLellan

Last year, I spent a weekend with my daughter and her boyfriend at a Supernatural Convention in Chicago. If you’re not familiar with the TV show Supernatural it’s in its 13th season, largely due to the huge fan base that it has built and how vocal they are about the show and its very existence. […]

Filed Under: Marketing Innovations Tagged With: Community, Relationships

What’s In It for Me? A Summary of Social Impact Tax Reliefs

May 7, 2018 By Oliver Hammond

Interested in injecting an ethical component to your investing? Well, we have good news – with the SITR, you can have your cake and eat it too. So-called ‘impact investing,’ in which investors aim not only to make a return but also to make the world a better place through their investments, is a relatively new […]

Filed Under: Tax and Accounting Tagged With: Community, Social Entrepreneurs, Taxes

How Companies Can Start Planting Roots in a Community

Feb 23, 2018 By YEC

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated by Whole Foods grows increasingly stark. At Walmart, sterile interchangeability and […]

Filed Under: Relationships Tagged With: Community, Competitors, Engagement

What is Your Marketing Doing to Develop a Better World?

Feb 12, 2018 By Elaine Fogel

Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has become much more than just a business strategy—driven by Millennials, social impact is, instead, a way of life and a way of being in the world. It has undeniably […]

Filed Under: Marketing Your New Business Tagged With: Community, Marketing, Responsibility

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Run & Grow

How Temperature Monitoring Helps Improve the Supply Chain for Healthcare Startups

Jul 5, 2022 By Vikas Agrawal

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Jul 4, 2022 By SmallBizClub

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5 Benefits to Using Freelancers for Your Small Business

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Jun 29, 2022 By Jeremy Bowler

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