Posts Tagged ‘Community’
5 Keys to Starting a New Venture in Your Local Town
From the advice I hear these days, if you want to be a successful entrepreneur, you need to be in Silicon Valley, Boston, New York, or one of the few other financial hubs around the world. What does that mean for the rest of us, who reside or grew up in the thousands of small…
Read MoreWant to Grab a Local Audience? Do These 6 Things
If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes a whole lot of sense. However, you should avoid using the same marketing principles as you would do online or over a larger area as this is more specific in nature.…
Read MoreWith Which of These Marketing Predictions Do You Agree?
2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to decide which ones have merit and which do not. According to Janice Chou in a recent Forbes article, “content marketing continues to…
Read More3 Ways to Overcome Competition from Online Retailers
According to the Census Bureau, today’s consumers buy nearly 10 percent of goods and services online—and that percentage is rising at a clip of over 15 percent per year. Some small businesses, such as used books stores and antiques dealers, rely on the internet for a majority of their sales. What does that mean for local…
Read MoreRelationships Matter—But What Does That Mean?
Andy Paul wrote a terrific piece on relationships (visit TheSalesHouse to get some of his thinking). There is a lot of discussion, pro and con, about the importance of relationships—but little of it drives any clarity about what a relationship is, and why it matters. There are the “old timers,” who view relationships as key, but define…
Read MoreGoing Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business
For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87% buy based on values and 78% boycott based on values. While it’s impossible to please everyone, involvement with community action…
Read More6 Ways Businesses Can Give Back to the Community
There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating knowledge or experience, every company has something to offer the community. It is important that businesses act as a force for positive change within the environments they operate. We have compiled…
Read MoreYour Organization’s Mark
In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or services, and distinguish them from products and services provided by others. We’ve talked many times about the importance of having a unique mark and protecting…
Read MoreAre You Building a Community?
Last year, I spent a weekend with my daughter and her boyfriend at a Supernatural Convention in Chicago. If you’re not familiar with the TV show Supernatural it’s in its 13th season, largely due to the huge fan base that it has built and how vocal they are about the show and its very existence.…
Read MoreWhat’s In It for Me? A Summary of Social Impact Tax Reliefs
Interested in injecting an ethical component to your investing? Well, we have good news – with the SITR, you can have your cake and eat it too. So-called ‘impact investing,’ in which investors aim not only to make a return but also to make the world a better place through their investments, is a relatively new…
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