Social media isn’t merely a fad anymore, it’s an essential facet of contemporary life that no business can afford to ignore if it hopes to remain successful in the market. Still, many aspiring entrepreneurs and intrepid managers have a loose grasp of social media at best, and aren’t comfortable making important post on popular platforms.

For many, this is simply due to the fact that they don’t have a clue where to begin. Luckily, crafting messages for social media platforms that will bolster your business is easy once you know the right way to go about it.

Here’s how to make killer social media posts for your business, and the key missteps you should learn to avoid if you don’t want to make a public fool of your company.

Oftentimes, it boils down to search engines

For many businesses, the success of their social media campaigns boils down to whether they managed to produce search-engine-optimized content that’s likely to appear early on in Google or other search results. Many small business owners have little to no idea about how to go about producing SEO messages, and their social media campaigns often conflict with their broader business strategies, much to their chagrin. A series of tips can be relied upon to guarantee that the posts you’re putting on Facebook, Twitter, and other popular platforms spread like wildfire, however.

Make sure that your social media strategy isn’t diminishing your company’s SEO content, and you’re already off to a great start. Only then can you get to tapping into the true potential of social media platforms, and begin to enlist the help of influencers.

Making social media posts that are spread rapidly about by various users necessitates good content, but it also requires that you have an ecosystem in place wherein your content can be dispersed with ease to a large audience. You’ll thus rely on influencers, or important social media personalities with hefty followings, if you really want your message to stick on social media platforms.

You should seriously consider tapping into the creator side of influencer marketing, as this way of reaching an audience is rapidly growing in popularity due to its effectiveness. A new generation of consumers can hear about your business only if your posts are reaching them, and besides paying for ads the only surefire way to do that is to guarantee that influencers have your products in the limelight in many of their own posts. Some simple steps outside of the influencer domain can also help you bolster your social media performance, though.

For starters, a simple review of your grammar and the structure of your post is an essential part of a strong social media campaign that delivers results. Sloppy content won’t generate much of anything for your business except the derision of customers, so it’s worth establishing a full-time position in your company to guarantee you have a professional on-hand at all times to make sure your social media posts are up to snuff. This may cost you a pretty penny, but it will be worth it in the long run.

Standing out from others

Even if you do everything right, there’s still a million other businesses and individuals out there clamoring for attention just as loudly as you are. To truly stand out from the crowd in a meaningful way that will generate you additional business, you need to separate your signal from the surrounding noise by ensuring your content is as engaging as possible. Don’t hold back when it comes to hiring creative content producers who can provide you with quality work that pulls readers in from the get-go. If you don’t have a specialist crafting most of your social media posts, they’re likely lackluster with your pages in dire need of a rejuvenation. If you’re tight on budget, you can use a graphic design app to design engaging posts in seconds.

Finally, you can only craft killer social media posts for your business if you’re on the right platforms. Not all social media hiveminds are created equal, and some are decisively better points of investment than others.

Businesses that rely on advertisements which are heavily inundated with images, for instance, should be flocking to Instagram while more politically-savvy ads should be directed towards Twitter. It’s worth taking some time from your day to read up on which social media platforms are the best for your business depending on which industry or niche you’re involved in.

At the end of the day, killer social media posts are derived from insightful content creators who aren’t afraid to push the limits of their day. They can only work with an extensive influencer campaign behind them, however, so be sure that your content is getting spread about efficiently. Soon, your business will be popping out on social media platforms like Facebook and Twitter like never before.

Matthew Davies
Matthew Davies is a creative and passionate HR Director with 15 plus years proven experience up to board level in international and world-class corporations. He has had the privilege of working on a wide range of projects that have enabled him to apply his leadership and technical skills and he have proven expertise in managing change, business integration and outsourcing.