VIDEO: How to Design a Brand to Add Credibility

Branding can help you connect to your business on a more personal level by digging into who you are as a company and what you're doing. This can help you figure out why your company is unique and what makes you stand out.

3 Reasons Every State Should Approve B Corps

Something big has been happening in the world of business, and that something goes by the name of the benefit corporation. Recently, Delaware became the 19th state to enact benefit corporation legislation.

Turning Over the Keys: A Lesson in Managing the Manager

One of the great selling points of a majority of franchise opportunities in the marketplace today is the option to choose a "manage the manager" business model. It's also referred to, in a more highbrow sense, as the "semi-absentee" model.

The Pros and Cons of Going Into Business with a Buddy

I've built five companies in my startup career, four of which I started with close friends. It's quite common to build a company with a close friend: you get together, think of a cool idea, and decide to get started. Why not, right?

10 Tips for Saving Money on Common Business Items and Necessities

As a small business, you should be penny pinching at every possible angle. Here, we'll provide ten sharp ways in which to do save money on your business operations.

3 Ways Women Can and Should Have It All

A generation after many prominent feminists encouraged women to "have it all," we continue to decry the absence of women in politics, business and other positions of power. At the same time, even though there is more opportunity for women now than ever before in history, some professional women argue that we can't or shouldn't want to have it all.

Learn From Your Competitors to Beat Them

Competition is tough, but it can also benefit you if you know how to make the most of it. No one has a patent on great ideas, so watch your competitors closely, and when you see them doing something you can legally do as well, go for it.

VIDEO: Why You Must Pick a Tight Niche

Trying to make your business appeal to as many people as possible can be a disaster. Here's why.

Niche Positioning in the Franchise Industry

As franchisees grow their business and continuously strive to exceed their customers' expectations, franchisors must provide a very high quality and breadth of franchise support services.

Importance of Choosing the Right Business Structure

Ask why you need a formal business structure when you start a business and the answers are usually straightforward. For some, it's a need to separate personal assets from the business; for others, it's a desire to lower overall taxes or be viewed as a more credible business.

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