The Most Important Person on the Startup Team

Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world's largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy?

The Ultimate Small Business Start-Up Checklist

Launching a new business venture can be exciting—and more than a little exhausting. Follow these eight startup steps to help make sure you're as prepared as possible:

7 Success Tips for Creating a Home-Based Business

Home-based businesses comprise one of the fastest growing business segments today. People love the idea of being able to be their own boss and work from the comfort of their own home.

Elements of a Successful Value Proposition Strategy

In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.

Cheap Market Research Methods for Startups

In the startup world there exists the myth of the "perfect idea." Many entrepreneurs become so caught up in pursuit of this mythical event that they never take any action on the seemingly mundane or unoriginal ideas that they do have.

Essential Steps to Launch a Startup, Part 3

When you have the startup capital you need to get down to business and you've acquired the resources you need to begin making money, you're almost ready to open up your doors. First, though, you have to make sure you are doing all everything required to operate within the bounds of the law.

Value Proposition: Differentiate Your Product

Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.

Essential Steps to Launch a Startup, Part 2

Once you've identified your product and your market, you can begin building your official business plan. Your business plan is where you outline all of the specific steps you will take as you launch a startup business.

Score High with the MVP Advantage

"The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

Create a Value Proposition by Knowing Your Target Audience

The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.

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