The 4 Best Ways to Maintain a Business Partnership

Starting a business all on your own can prove to be one of the more difficult occupation paths to take on. Thankfully, new entrepreneurs will find that the more people they add to their team from investors to employees and partners, the easier it is to run a business.

We Have to Earn Our Audience’s Attention

Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, "Look, we exist here too," and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.

Why Improving the Customer Experience Matters: A Love Story

Creating a love affair with your customer takes time, patience and empathy. This is a journey that involves new discoveries, exploration and mutual benefit; there will be ups and downs that you, your team and your customers will experience along the way.

The Benefits of Holding Your Own Convention

When you attend a traditional convention, they will make crucial decisions about the specific agenda, topics to be covered, speakers, venue, etc. This is fine, but it leaves you very little choice. You must find and attend a conference that mostly suits your needs, and it may or may not be in location that has any interest for you.

6 Tips to Get Customers to Come Back Again

Every business is always looking for one more customer. However, a new customer isn't always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability.

Why Improving the Customer Experience Matters: A Customer Loyalty Tale

Have you noticed how many ridiculously bad experiences we put up with as consumers? This article is about how some companies are turning that awfulness into opportunities to grow their profits, brands and customer loyalty while leaving their competitors behind.

Experiencing What Our Customers Experience

Too often, there's a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don't understand the frustration.They don't get it, we don't get it, there is a giant disconnect.

3 Things to Avoid When Engaging a Decision-Maker

Success! You finally achieve the introduction to the decision-maker you have been waiting for. Here are three tips to make sure that your first meeting goes the right way, and builds the foundation for the future.

The One and Only Way to Rebuild Trust

Have you ever been in a situation where you have broken trust? What happens when you need to rebuild trust? How do you get it back? There is only one way to build and regain trust: make and keep your promises.

Why We All Need Each Other

Have you ever gotten stuck in an endless loop in your own head? The antidote to many productivity death spirals is a brisk walk around the block, or a moment of meditation. When these techniques don't work, I suggest reaching out to a peer mentor.

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