What is Deal Loyalty?

True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single "deal" or even multiple "deals."

5 Reasons Your Startup is Losing Business (and How to Stop It)

According to Don Draper, the day you sign a client is the day you start losing him. But if you're a small business owner, you can't afford to have that attitude. It doesn't matter how many clients your startup has; losing even one is bad for business.

How to Build Business Relationships That Give You the Advantage

One of the biggest assets a person can have in business is relationship building skills. No matter the industry you are in, those who are specifically good at networking always seem to have the head start. They end up getting the best jobs, closing the most deals, and having the most opportunities in whatever they do.

Keep in Tune with Your Customers over the Holidays

For most people, the holidays are a busy time filled with family, parties, and travel. Business people are often faced with a dilemma: Enjoy some time off and lose business, or work through the holidays and cheat your family?

Business Cards: What You Need to Know

Business cards offer a first impression of your small business to potential clients and contacts. They are one of the most important marketing tools you can have and their significance cannot be understated.

“A Shot in the Dark”

When you start thinking about it, there is really very little reason to have to "Take A Shot In The Dark." Increasingly, we have the ability to be very pinpointed.

Use Your Existing Customers as Your Marketing Base

Customer service is important and necessary, of course, but you also must provide a strong incentive to encourage your existing customers to promote your company on a regular basis.

You Need Customer Feedback to Grow Your Business

The saying that "the customer is always right" has taken a different shape in the modern age. Today the customer is not only the...

How to Make a Business Partnership a Success

Business partnerships have their advantages and disadvantages. Taking on a business partner is like a entering into a marriage. Certain guidelines should be taken into consideration along with a path to follow.

What’s Wrong with Business Networking

I’m starting to realize I hate the word “networking” used as a verb, meaning—apparently—some variation on connections with people for self-serving business use. Business networking...

Most Popular