For a business to be successful, particularly small and mid-sized enterprises, there has to be a streak of happy and loyal customers. Simply put,...
Doing business of any kind obligates you to establish and maintain relationships with your customers. The deeper your relationships, the better off you are because they become much harder to break.
I’m starting to realize I hate the word “networking” used as a verb, meaning—apparently—some variation on connections with people for self-serving business use. Business networking...
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Business cards offer a first impression of your small business to potential clients and contacts. They are one of the most important marketing tools you can have and their significance cannot be understated.
Former Campbell Soup CEO, current Avon Chairman and leadership authority, Doug Conant recently tweeted this famously profound quote from the classic Think and Grow Rich by Napoleon Hill:
Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, "Look, we exist here too," and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
Building mutually beneficial relationships at the beginning of your entrepreneurial journey is essential. These relationships lead to new business ideas, long-term partnerships, growth, and an overall higher chance of success.
Gifts can be powerful. They can brighten someone's day, communicate friendship, and keep romantic relationships fresh and exciting. When applied to the business world, giving gifts to prospects or clients can turn leads into clients and relationships into referrals.
At a recent seminar I was asked ‘What are the qualities of a good networker? What makes a good networker?” The short answer… look for...