Transparency Leads to Trust

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid...

The Impact of Compassion

Do not underestimate the bottom-line impact of compassion. The ability to show care, empathy, and compassion is a heavy component of trust. The ability is rooted in two long-standing virtues.

8 Ways to Grow Positive Word-of-Mouth About Your Business

Small businesses around the world say that "word of mouth" is the most effective marketing tool out there. A study by Infusionsoft tells us that 62 percent cited it as their best marketing tactic—almost two times as effective as email, which was ranked as number two at 34 percent.

Referrals Don’t Happen by Accident

Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them...

We Have to Earn Our Audience’s Attention

Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, "Look, we exist here too," and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.

Learn to Negotiate in 7 Easy Steps

Avoiding negotiations is not a very smart way of conducting a successful business. In fact, in today's competitive business environment it's almost impossible to avoid negotiation.

Entrepreneurs Need More Relationships and Fewer Friends

Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking...

How to Pitch [Infographic]

If you have the next big idea, you're going to figure out how to spread the word. Usually it starts with a pitch to the media letting them know there's this great new idea that is going to revolutionize everything.

Networking for Introverts

A lot of the time, extroverts are writing networking tips for fellow extroverts. But what is the other half of the population supposed to do? With the right approach and strategy, introverts can take advantage of networking opportunities, too.

Spreading Your Small Business Wings

My local library places lovely floral bouquets on the check-out counter. Always seasonal. Always tasteful. And always accompanied by a business card from the...

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