When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
In business, you have to constantly try new things, because most of the things you try won't work. It doesn't mean they weren't worth the attempt; it just means that the small business world is impossible to predict. Because none of us know beforehand what will work, we have to try many things that fail in order to reach success.
When someone pays a ridiculous amount of money for something you sell, they want to be reassured that they made a good call. They want to be your fan. Let me say that again—they want to be your fan. But you have to extend the invitation and make the effort.
Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having to admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious.
At Shop It To Me, we believe companies can disrupt a market and have long-term loyalty not just by building a great or insanely fun product, but by building an indispensable product.
This year is more than halfway through. You had every intention of making 2013 "the year of the customer" for your business, but you just haven't found the time or resources to make the changes you planned. Well, it's not too late to put more focus on the customer experience.
To deal with a constantly evolving environment, communication—both incoming and outgoing—is more important than ever. You need to be sure you are communicating to your customers and are taking in new information about the economy and your industry, all at breakneck speeds.
A very busy schedule and perfectionism are a deadly combination. A "friend of mine" has this problem from time to time. There just isn't enough time to do everything and do it perfectly.
Tell me if this scenario sounds familiar. You know exactly what you want to do. You have it all figured out. And then somewhere along the line, something happens. You’re not even sure what it was—all you know is the end result: whatever it was you were planning, it didn’t get done.
For your business to really succeed, it needs to be about more than just a product. You need a deeper purpose guiding your decisions. Companies that have something they really believe in have a better chance to succeed. Find the beliefs and values that make you unique, and let them guide your decisions.