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Open Culture
5 Tips for Creating a Company Culture That Connects with Your Sweet Spot Clients
An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision.
Making Business a Game: How to Play It Well with Enterprise Gamification
Business is a game and whether you think it’s like poker or chess, one thing is clear—new developments in management will soon take this statement to the next level.
Agencies and the Culture of “Startup”
SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no other word that so accurately describes who we are.
You Are Your Company’s Culture: Three Essential Qualities
Have you worked for any large corporations? Some are great to work for; others make employees feel more like the number on their security badge than the smiling face on the badge.
7 Ways to Encourage Knowledge Sharing Within Your Company
Sharing knowledge can be frightening for some people, especially if it is something new in an organization, so you can’t always count on it to just happen on its own.
Zappos: A Business Model You Can Learn From
Zappos is known for shoes and a very liberal return policy, but I think every type of business can learn something from its unique corporate culture.
How to Build a Culture of Trust
As a business owner, you have to see yourself as the quarterback. Engage with all employees — not just your “star players” — and work to build a trusting team. Your company’s success is built on this foundation of mutual trust.
Workplace Culture is a Philosophy, Not a Checklist
When companies use a checklist mentality to create a strong culture, they only focus on culture for a season with involvement initiatives, campaigns, banners, slogans, and motivational messages. Then they move on to the next issue.
Establishing Your Core Values
At the heart of every successful organization are its core values. A company’s core values are those principles or guiding lights that each staff member shares—those commitments they consider most important in their lives.
SBC Interview: Stericycle’s Paul Spiegelman
Paul Spiegelman is the chief culture officer at Stericycle and founder and former CEO of BerylHealth. He also co-founded the Small Giants Community with Inc. editor-at-large Bo Burlingham.
